Re: [AM] Reporting in

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Newsgroups gmane.comp.programming.modeling.agile
Message-ID <[email protected]>
All of this reinforces my conviction that performing a bit of "business
modeling" and upfront work along with the customer pays (along w/ neat &
understandable deliverables).

This week I was meeting with a to-be customer. The level of the
representative was just below CEO (the company is quite large) and it was
the marketing manager for the whole of EU.

We are pitching for a new concept and it requires significant IT involvment.

Guess what, the representative just tought that IT was speaking some kind of
alien language and was *afraid* in running into discussions (I wonder
whoever he deals with).

It took a significant chunk of time to overcome that fear on his part.

Link this with the fact that the buying decisions come from that level...
code-centric approaches really do not cut it here.

/Philippe Back


All too true.  Now the question on the Agile Modeling table is - how do we address these concerns and remain agile?  Can we provide Agile Modeling methods or processes that will help convince ULM that we can respond quickly, completely and accurately to solve business problems?
=steve

For more information about AM, visit the Agile Modeling Home Page at www.agilemodeling.com
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