Re: Agile Marketing Manifesto

I no longer have any use for the Agile Manifesto in a teaching or coaching
context. Even though I believe the ideas are still true, it has become what
manifestos always become--something we pay lip service to to assert tribal
membership and then ignore.

Every time I am in a conference talk and someone throws up a slide of the
Agile Manifesto, reads it aloud, and then moves on to 40 more slides of
recommendations that subtly or directly contradict it, I feel a sudden urge
to go back to the bar.

On Wednesday, February 24, 2016, Charles Bradley - Professional Scrum
Trainer and Coach [email protected] [SCRUMDEVELOPMENT] <
[email protected]> wrote:

>
>
> Least they could do is put a small reference to the Agile Manifesto as an
> inspiration -- no mention of AM that I could see quickly.
>
> -------
> Charles Bradley
> Chief Executive Officer
> Professional Scrum Trainer
> http://AgileSoftwareTraining.com <http://agilesoftwaretraining.com/>
> Agile Software - Training, Consulting, Coaching
>
>
> ------------------------------
> *From:* "Chet Hendrickson [email protected]
> <javascript:_e(%7B%7D,'cvml','[email protected]');>
> [SCRUMDEVELOPMENT]" <[email protected]
> <javascript:_e(%7B%7D,'cvml','[email protected]');>>
> *To:* [email protected]
> <javascript:_e(%7B%7D,'cvml','[email protected]');>
> *Sent:* Tuesday, February 23, 2016 6:19 PM
> *Subject:* Re: [SCRUMDEVELOPMENT] Agile Marketing Manifesto
>
>
>
> Seems a bit derivative to me.
>
> chet
> Chet Hendrickson
> [email protected]
> <javascript:_e(%7B%7D,'cvml','[email protected]');>
> Tel 248.345.7258
> http://www.hendricksonxp.com
>
> On Feb 23, 2016, at 6:54 PM, Michael Wollin [email protected]
> <javascript:_e(%7B%7D,'cvml','[email protected]');> [SCRUMDEVELOPMENT] <
> [email protected]
> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote:
>
>
> Any thoughts about this?
>
> http://agilemarketingmanifesto.org
>
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