Re: Agile Marketing Manifesto

I ALWAYS start with the manifesto, usually with the Pocket Manifesto or the Presto Manifesto game (see TastyCupcakes). I reiterate again and again in multiway trainings and in ongoing coaching that agile is not a process, it is a set of principles and values. I reference the principle or value being used or violated with any example that comes up within a client company. I don’t know how I would approach it otherwise. My mantras: Talk to people. Perform experiments. Inspect and adapt. It seems to make a difference.

Respectfully offering a contrasting experience. I will join you at the bar though. I often fall short of remembering this wisdom:

“The greatest difficulty is the mental resistance to things that arise, and the underlying assumption that they should not.”
--Eckhart Tolle

Michael

> On Feb 24, 2016, at 1:31 PM, Adam Sroka [email protected] [SCRUMDEVELOPMENT] <[email protected]> wrote:
> 
> I no longer have any use for the Agile Manifesto in a teaching or coaching context. Even though I believe the ideas are still true, it has become what manifestos always become--something we pay lip service to to assert tribal membership and then ignore. 
> 
> 
> Every time I am in a conference talk and someone throws up a slide of the Agile Manifesto, reads it aloud, and then moves on to 40 more slides of recommendations that subtly or directly contradict it, I feel a sudden urge to go back to the bar.