Re: Agile Marketing Manifesto

On Wed, Feb 24, 2016 at 4:50 PM, Michael Wollin [email protected]
[SCRUMDEVELOPMENT] <[email protected]> wrote:

>
>
> I ALWAYS start with the manifesto, usually with the Pocket Manifesto or
> the Presto Manifesto game (see TastyCupcakes). I reiterate again and again
> in multiway trainings and in ongoing coaching that agile is not a process,
> it is a set of principles and values. I reference the principle or value
> being used or violated with any example that comes up within a client
> company. I don’t know how I would approach it otherwise. My mantras: Talk
> to people. Perform experiments. Inspect and adapt. It seems to make a
> difference.
>
>
You certainly aren’t alone in that, and there are many who use those words
quite well. There are also many who have stopped paying attention to them,
and a few who have manipulated them into something that looks a lot like an
opposite.

When words become familiar people stop really hearing them. The preferable
solution is often to use different, simpler words.


> Respectfully offering a contrasting experience. I will join you at the bar
> though. I often fall short of remembering this wisdom:
>
> “The greatest difficulty is the mental resistance to things that arise,
> and the underlying assumption that they should not.”
> --Eckhart Tolle
>
>
>
I like that. Sometimes the way to beat resistance is to approach from an
angle they don’t expect. If you put a manifesto in front of someone who
thinks they’ve already heard it you are walking right into the resistance.