Long vs. Short Articles as Content Strategy

[email protected] (Jakob Nielsen) Mon, 12 Nov 2007 10:00:00 -0800
Newsgroups gmane.comp.web.alertbox,gmane.spam.detected
Message-ID <SPARKLIST-7313542-7312281-2007.11.12-10.00.04--gcwa-alertbox#[email protected]>
Jakob Nielsen's Alertbox for November 12 is now online at:
  > http://www.useit.com/alertbox/content-strategy.html
		
Summary:
Information foraging shows how to calculate your content strategy's
costs and benefits. A mixed diet that combines brief overviews and
comprehensive coverage is often best.
				
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User Experience 2007 conference

  > Las Vegas, December 2-7

31 full-day tutorials
2 keynotes: e-commerce, the state of usability

Full program:
  > http://www.nngroup.com/events

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BARCELONA UPDATE

We just finished the first of this year's User Experience conferences, in
Barcelona, Spain. The local ham is yummy, and it was nice to go for a walk
by the Mediterranean after lunch without needing an overcoat. (Of course,
it'll be even warmer in Las Vegas.)

Pleasant as the environment was, it was striking that the problems people
raised were exactly the same as those we see in the U.S. and in London.
The great majority of user experience questions are universal.

A few participant comments from the conference feedback forms:

"I wish I had the chance to attend this years ago."
   Aine Doris, Cisco

"I had a very productive and enjoyable session with Jakob and his team.
The presentations throughout were clear, engaging and informal. Although
the day covered a broad range of user experience topics, the team were
always open to questions, enabling the audience to probe deeper if
necessary."
   Danny Somekh, Bostock and Pollitt Ltd.

"Very useful and great information for web architecture."
   Daniela Weinstein, CyberCenter.cl

"Definitely an essential course for everybody involved with websites. ...
Short intensive course about everything you always wanted to know about
websites! I'm updated again."
   Stephen Delvoye, Bekaert NV

"A very stimulating and informative day and three excellent presenters,
thank you."
   Liz Worthen, London Gifted and Talented

"This was a really brilliant session - providing fantastically useful,
practical tools to help create excellent UX ... so much here that I plan
to use with my team. I could not recommend this more."
   Justin Stach, zopa.com

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STUDENT VOLUNTEERS NEEDED FOR LAS VEGAS

If you're willing to do a small amount of work (such as distributing
handouts), this is your chance to get in for free and meet many of the
world's leading user experience experts at our Las Vegas conference (Dec.
2-7).

Full-time university students, who are interested in volunteering for the
conference: please email [email protected] (be sure to tell us
what you are studying).