Writing Style for Print vs. Web

[email protected] (Jakob Nielsen) Mon, 09 Jun 2008 09:40:00 -0700
Newsgroups gmane.comp.web.alertbox
Message-ID <SPARKLIST-7313542-10065579-2008.06.09-09.40.03--gcwa-alertbox#[email protected]>
Jakob Nielsen's Alertbox for June 9 is now online at:
  > http://www.useit.com/alertbox/print-vs-online-content.html

Summary:
  Linear vs. non-linear.
  Author-driven vs. reader-driven.
  Storytelling vs. ruthless pursuit of actionable content.
  Anecdotal examples vs. comprehensive data.
  Sentences vs. fragments.

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Usability Week 2008 conference

  > San Francisco, June 16-21
  > Melbourne, July 21-26

In-depth training:
  > 3-day Intensive Camp: Usability in Practice
  > 3-day Immersion: Tog on Interaction Design

Specialized full-day tutorials:

  > Fundamental Guidelines for Web Usability
  > Application Usability (2 days)
  > Intranet Usability (2 days)
  > Websites That Sell
  > E-Mail Newsletter Usability
  > Writing for the Web
  > B2B

Full program:
  > http://www.nngroup.com/events

DEADLINES:
  * Save $200 on advance registration for San Francisco: THIS FRIDAY
  * Save 10% on early-bird registration for Melbourne: NEXT FRIDAY

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CALL FOR ENTRIES: Intranet Design Annual

Think you have a good intranet? Enter it for the design competition.

Deadline: July 11

Info on how to enter:
  > http://www.nngroup.com/reports/intranet/2009

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EASTERN EUROPE SHOWS STRONG USABILITY GROWTH

Our conference in London last month attracted participants from 35
countries. Usability has definitely become an international field.

Most strikingly, a large number of people attended from 9 different
countries in Eastern Europe. Sure, the usual suspects sent the most people
(U.K., Germany, Scandinavia, Netherlands, and Switzerland). But Poland and
the Czech Republic were big at the conference; something we would never
have seen when I started in the field 25 years ago.

I also noticed emerging growth in the Middle East, though not nearly at
the level of Eastern Europe.

In any case, the old days where usability was confined to the US, UK, and
a few oddball Scandinavians are long gone - and good riddance.

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SIMPLIFIED MOBILE PHONES

  > http://www.doro-mobile.com

I am not sure about the speed dial buttons (A B C D), but otherwise what's
not to like about big buttons and fewer features? A mobile for making
phone calls - and nothing else.

I think there will be a trend in scaled-back devices in protest against
the overly complex designs with tiny buttons that have dominated in recent
years.

One of my favorite user experiences is this egg timer
(still has one feature too many, though):

  > http://www.amazon.com/dp/B0000W4MYI?tag=useitcomusablein