Will Plain-Text Ads Continue to Rule?

[email protected] (Jakob Nielsen) Mon, 28 Apr 2003 09:30:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2624346-2003.04.28-09.30.01--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for April 28 is now online at:
   http://www.useit.com/alertbox/20030428.html

Summary:
Text-only advertisements work far better than banners, but is this only
due to their novelty? Search engine text ads will retain their superiority
over time, but text ads on other sites will work only if they focus on
directly meeting users' needs.

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