Making Web Advertisements Work

[email protected] (Jakob Nielsen) Mon, 05 May 2003 06:50:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2631729-2003.05.05-06.50.01--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for May 5 is now online at:
   http://www.useit.com/alertbox/20030505.html

Summary:
Web users are highly goal-driven, and ads that interfere with their goals
will be ignored. To succeed, ads must work with the medium, as well as
with the user's aims and mindset.

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Deadline TODAY: Best intranets of 2003

Submit your intranet to the competition for this year's top-10 designs

More info:
   http://www.nngroup.com/reports/intranet/2003

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Usability Week 2003: San Francisco, May 12-16

Friday May 9 is the last day to save $200 by registering in advance

More info and full program:	
   http://www.nngroup.com/events