Mental Models

Jakob Nielsen's Alertbox for October 18 is now online at:
  > http://www.useit.com/alertbox/mental-models.html

Summary:
What users believe they know about a UI strongly impacts how they use it.
Mismatched mental models are common, especially with designs that try
something new.

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Usability Week 2010 conference

  * Copenhagen: this week
  * Edinburgh: next week
  * Boston: November 15-19
  * Las Vegas: December 5-10

Full program:
  > http://www.nngroup.com/events

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EDINBURGH REGISTRATION DEADLINE: this Friday, Oct. 22

Last chance to save £150 by advance registration.

  > http://www.nngroup.com/events/edinburgh/
	
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LAS VEGAS HOTEL DEADLINE

We succeeded in negotiating an even more favorable rate at Caesars Palace
for those participants in Usability Week Las Vegas who book their room by
October 29 (NEXT FRIDAY).

More info:
  > http://www.nngroup.com/events/las_vegas/location_info.html
	
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VIDEO REPORT FROM SAN FRANCISCO

Have you wondered what happens at Usability Week?
Here's a short video report from one of the participants in the
recent San Francisco conference:

  > http://bit.ly/UsabilityVideo
    (2:34 minutes video)