Kindle Fire Usability Findings
[email protected] (Jakob Nielsen) Mon, 05 Dec 2011 07:10:00 -0800
| Newsgroups | gmane.comp.web.alertbox |
|---|---|
| Message-ID | <SPARKLIST-7313542-19600592-2011.12.05-07.10.03--gcwa-alertbox#[email protected]> |
Mobile web sites work best on the 7-inch tablet. Users had great trouble touching the correct items on full sites, where UI elements are too small on the Fire screen. Jakob Nielsen's Alertbox for December 5: > http://www.useit.com/alertbox/kindle-fire-usability.html ---------------------------------- Usability Week 2011/2012 conference * Las Vegas: this week * New York City: Feb. 26 March 2 * Edinburgh, Scotland: March 19-23 * Amsterdam, The Netherlands: April 23-27 Full program: > http://www.nngroup.com/events ---------------------------------- TABLET USABILITY TabTimes interviewed me about our Kindle and iPad testing: > http://bit.ly/sOgHLH ---------------------------------- BROWSER USAGE STATISTICS Firefox released statistics for a 7-day period of use across 117,000 browser users in 2010: > http://heatmap.mozillalabs.com The findings are not that surprising, but it's nice to see newer data confirming older statistics. Some observations: (*) The "Back" button is the second-most used feature after scrolling. On average it's used 15 times per day. As I have said since 1999, don't break the Back button: > http://www.useit.com/alertbox/990530.html (*) Users scroll a fair amount, 46 times per day in the vertical (up-down) dimension. Horizontal scrolling remains unpopular. On average users perform a horizontal scroll action (scrollbar or scroll arrows) 0.7 times per day. Vertical scrolling is done 66 times as much. > http://www.useit.com/alertbox/scrolling-attention.html > http://www.useit.com/alertbox/horizontal-attention.html (*) Scrolling down is performed 5.9 times as often as scrolling back up. Most of the time, once users scroll past something, it's *gone*. (*) New Tab is used dramatically more than New Window: 4.2 times per day vs. 0.01 times. (*) There's more bookmarking than I had expected: 0.7 per day, or 257 times per year. Clearly users must also delete a lot of bookmarks, or their bookmark menus will quickly become unwieldy. (*) Esoteric commands are hardly ever used. For example, the RSS button is used every 140 days on average (2.6 times per year).