Accuracy vs. Insights in Quantitative Usability

[email protected] (Jakob Nielsen) Mon, 21 Nov 2011 06:50:00 -0800

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-19574198-2011.11.21-06.50.02--gcwa-alertbox#[email protected]>

Better to accept a wider margin of error in usability metrics than to
spend the entire budget learning too few things with extreme precision.

Jakob Nielsen's Alertbox for November 21:
  > http://www.useit.com/alertbox/study-accuracy-confidence.html

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