Alertbox: Official Olympic Site UI Silver, UX DQ
Jakob Nielsen <[email protected]> Mon, 30 Jul 2012 15:58:58 +0000
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Page design itself scores 15% higher than the 2002 Olympics site.
But a disjointed overall Internet presence leads to an intolerable
overall user experience.
> http://www.useit.com/alertbox/olympics-ui-vs-ux.html
Jakob Nielsen's Alertbox for July 30: Official Olympic Website:
UI Silver - but UX DQ
__________________________________________________________________
Usability Week 2012 conference
* Sydney: August 12-17 (includes [4]3-Day Camp)
* San Francisco: September 23-28
* London: October 14-19
* New York City: Oct. 28 - Nov. 2
* Seattle: November 5-9
Full event program describing all full-day training courses.
> http://www.nngroup.com/events
Deadline to save $200 on advance registration for Sydney:
* Next Friday, August 10
__________________________________________________________________
My Plan for Yahoo Success
1. Stop chasing the pipe dream of =E2=80=9Cdisplay=E2=80=9D which work=
s poorly on
the web.
> http://www.useit.com/alertbox/banner-blindness.html
2. Develop value-added services that users would be willing to pay
for. Internal statistics will show the best opportunities, but
ideas include:
+ Finance
+ Sports
+ Fashion
+ Travel
+ Small-business services and communities
+ Other protected, exclusive, or supported communities
3. Despite the fee, give away premium services to people who are
faithful users of Yahoo search. (Shouldn't be too hard to measure
this.) This includes giving a lot to companies that install Yahoo
search as the default on their intranet / internal homepages.
4. Make the real money on search after using step 3 to double or
triple search share.
Now that you know what users search for, show matching text ads also
when those users view your content pages (including non-premium
pageviews that are otherwise almost worthless). If somebody searched
for something an hour ago, they're usually still in the market.
One name for this plan could be "content=E2=80=93search synergy."
Out of historical interest, see also my 1998 article: Why Yahoo is
Good (But May Get Worse)
> http://www.useit.com/alertbox/981101.html
Copyright =C2=A9 2012 Nielsen Norman Group, All rights
reserved.
You're receiving this newsletter because you subscribed at http://www.u=
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Nielsen Norman Group
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<blockquote style="background-color: #ffffdd; color: #000000; line-height:130%; padding: 4px; margin: 0;">
<p style="margin-top: 0px; margin-bottom: 2px;">
<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=dd500c0407&e=f405d0f72c" style="text-decoration: none; color:#505050;">Summary:<br>
Page design itself scores 15% higher than the 2002 Olympics site. But a disjointed overall Internet presence leads to an intolerable overall user experience.</a></p>
<p style="margin-top: 4px; margin-bottom: 0; font-size:120%; line-height:140%;">
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=8142a47f5e&e=f405d0f72c" style="text-decoration: none; color:#505050;">Jakob Nielsen's Alertbox for July 30: <span style="text-decoration: underline; color:#0033aa;"> <strong> Official Olympic Website: UI Silver — but UX DQ </strong> </span> </a></p>
</blockquote>
<hr>
<h3>
Usability Week 2012 conference</h3>
<ul>
<li>
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=2ae693b85c&e=f405d0f72c">Sydney</a>: August 12-17 (includes <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=6fc6d7bd26&e=f405d0f72c">3-Day Camp</a>)</li>
<li>
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=83bac37aab&e=f405d0f72c">San Francisco</a>: September 23-28</li>
<li>
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=f2b3aa178a&e=f405d0f72c">London</a>: October 14-19</li>
<li>
<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=4ce3bb98a7&e=f405d0f72c">New York City</a>: Oct. 28 - Nov. 2</li>
<li>
<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=4048cfe485&e=f405d0f72c">Seattle</a>: November 5-9<strong> <span style="background-color:#ffff00;">new</span></strong></li>
</ul>
<p>
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=c36213b580&e=f405d0f72c">Full event program</a> describing all full-day training courses.</p>
<p>
Deadline to save $200 on <a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=9af0dca824&e=f405d0f72c">advance registration for Sydney</a>:<br>
* <strong>Next Friday</strong>, August 10</p>
<hr>
<h3>
My Plan for Yahoo Success</h3>
<ol>
<li>
Stop chasing the pipe dream of <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=5619a92d55&e=f405d0f72c">“display” which works poorly on the web</a>.</li>
<li>
Develop value-added services that users would be willing to pay for. Internal statistics will show the best opportunities, but ideas include:
<ul>
<li>
Finance</li>
<li>
Sports</li>
<li>
Fashion</li>
<li>
Travel</li>
<li>
Small-business services and communities</li>
<li>
Other protected, exclusive, or supported communities</li>
</ul>
</li>
<li>
Despite the fee, <strong>give away premium services</strong> to people who are faithful users of Yahoo search. (Shouldn't be too hard to measure this.) This includes giving a lot to companies that install Yahoo search as the default on their intranet / internal homepages.</li>
<li>
<strong>Make the real money on search</strong> after using step 3 to double or triple search share.</li>
</ol>
<p>
Now that you know what users search for, show matching text ads also when those users view your content pages (including non-premium pageviews that are otherwise almost worthless). If somebody searched for something an hour ago, they're usually still in the market.</p>
<p>
One name for this plan could be "content–search synergy."</p>
<p>
Out of historical interest, see also my <strong>1998 </strong>article: <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=2abf6e7084&e=f405d0f72c">Why Yahoo is Good (But May Get Worse)</a></p>
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