"About Us" -- Presenting Company Information

[email protected] (Jakob Nielsen) Mon, 27 Oct 2003 08:40:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2797459-2003.10.27-08.40.02--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for October 27 is now online at:
   http://www.useit.com/alertbox/20031027.html

Summary:
Study participants searched websites for background information ranging
from company history to management biographies and contact details.
Their success rate was 70%, leaving much room for usability improvements
in the 'About Us' designs.

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Holiday season is approaching, see last year's article:

   Celebrating Holidays and Special Occasions on Websites
   http://www.useit.com/alertbox/20021028.html