Targeted Email Newsletters Show Continued Strength

[email protected] (Jakob Nielsen) Tue, 17 Feb 2004 07:30:00 -0800

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2897995-2004.02.17-07.30.01--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for February 17 is now online at:
   http://www.useit.com/alertbox/20040217.html

Summary:
E-newsletters that are informative, convenient, and timely are often
preferred over other media.
However, a new study found that only 11% of newsletters were read
thoroughly, so layout and content scannability is paramount.

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Usability Week 2004 conference

   > USA: Orlando, San Francisco
   > Europe: London, Copenhagen
   > Australia: Melbourne

   > 3-day Intensive Camp: Usability in Practice
   > Web Usability 2004: brand-new research
   > 6 specialized 1-day tutorials, including intranets and newsletters

NEXT WEDNESDAY (Feb. 25): deadline for saving 10% on the London event

   http://www.nngroup.com/events