Risks of Quantitative Studies
[email protected] (Jakob Nielsen) Mon, 01 Mar 2004 08:50:00 -0800
| Newsgroups | gmane.comp.web.alertbox |
|---|---|
| Message-ID | <SPARKLIST-7313542-2917197-2004.03.01-08.50.02--gcwa-alertbox#[email protected]> |
Jakob Nielsen's Alertbox for March 1 is now online at: http://www.useit.com/alertbox/20040301.html Summary: Number fetishism leads usability studies astray by focusing on statistical analyses that are often false, biased, misleading, or overly narrow. Better to emphasize insights and qualitative research. ------------ New conference in Sydney Usability Week in Melbourne is close to selling out. It is gratifying that this many Australians are interested in usability, and I would hate to turn away half of them. It is so difficult to get to Australia that we can't come back any time soon, so to accommodate the demand, I have added a duplicate event in Sydney the week after Melbourne. Usability Week 2004 conference > USA: Orlando, San Francisco > Europe: London, Copenhagen > Australia: Melbourne, Sydney > 3-day Intensive Camp: Usability in Practice > Web Usability 2004: brand-new research > 6 specialized 1-day tutorials, including intranets and newsletters http://www.nngroup.com/events