Amazon No Longer the Role Model for E-Commerce Design
[email protected] (Jakob Nielsen) Mon, 25 Jul 2005 07:00:00 -0700
| Newsgroups | gmane.comp.web.alertbox |
|---|---|
| Message-ID | <SPARKLIST-7313542-3810775-2005.07.25-07.00.16--gcwa-alertbox#[email protected]> |
Jakob Nielsen's Alertbox for July 25 is now online at: http://www.useit.com/alertbox/20050725.html Summary: Many design elements work for Amazon.com mainly because of its status as the world's largest and most established e-commerce site. Normal sites should not copy Amazon's design. ------------ Announcing the User Experience 2005 conference > Boston, October 23-28 > London, November 13-18 Offering 33 full-day tutorials over 6 days. Come for as few or as many days as you like: each day is an independent topic. E-commerce is back in town: We are seeing a very strong trend in the consulting side of our business of e-commerce sites investing more in usability this year. Accordingly, I have added several new seminars, including: > Merchandising products online > Wish lists and gift-giving in e-commerce > Lessons from eBay I am particularly looking forward to the eBay day, where three senior user experience managers will explain how they successfully integrate multiple disciplines to create a world-class e-commerce platform and community experience. These are lessons from folks who know how to get things done in an organization: valuable for anybody else who faces organizational issues, whether or not you run an e-commerce site. Many other new seminars, including: > Intranet search > Quantifying Web usability > Specialized usability methods > Search engine marketing > Advanced CSS > Content management systems Of course we also have many seminars on user testing, information architecture, writing for the Web, Web-based applications, intranet usability, Web metrics, design patterns, personas, and many other classic topics. More info and full program: http://www.nngroup.com/events ------------ Call for Entries: Year's 10 Best Intranets Think you have a good intranet? Enter it for this year's design competition. More info: > http://www.nngroup.com/reports/intranet/2006 Deadline: August 22 ------------