Putting A/B Testing in Its Place

Jakob Nielsen's Alertbox for August 15 is now online at:
   > http://www.useit.com/alertbox/20050815.html

Summary:
Measuring the live impact of design changes on key business metrics is
valuable, but often creates a focus on short-term improvements.
This near-term view neglects bigger issues that only qualitative studies
can find.

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User Experience 2005 conference

   > Boston, October 23-28
   > London, November 13-18

33 full-day tutorials over 6 days.
Come for as few or as many days as you like.

More info and full program:	
   > http://www.nngroup.com/events

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Call for Entries: Year's 10 Best Intranets

Think you have a good intranet?
Enter it for this year's design competition. 

FAQ:

  * There is no fee to enter
  * If you don't win, nobody will ever know that you entered
    (winners get great PR, non-winners are kept anonymous)

More info:
   > http://www.nngroup.com/reports/intranet/2006

Deadline: next Monday, August 22

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Don Norman was one of the judges to determine the 20 most important tools
of all time, in terms of impact on human civilization.

   > http://tinyurl.com/7c2l8

This link goes to forbes.com which has too long URLs to use in email :-(
More on URL as UI:
   > http://www.useit.com/alertbox/990321.html

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New address:

Nielsen Norman Group headquarters has moved to 48105 Warm Springs Blvd.,
Fremont, CA 94539. This building is notable in Silicon Valley history for
housing the first Macintosh manufacturing line in 1984. It's symbolic for
larger trends that Macs are no longer made in Silicon Valley and that
there's now a usability firm at this historic address.

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