Are influencers and resellers valid personas?
Miquel Nieto Gallardo <[email protected]>
| Newsgroups | gmane.comp.web.chi-web |
|---|---|
| Message-ID | <[email protected]> |
Hi,
I've been working with personas and scenarios for the last two years,
and the results are very good.
In my last project I added to the personas' set the "influencer" -a
well-known specialist that talks about a product in her blog reviews-
and the "reseller" -the one that sells the product in his shop, together
with the competitor's one.
In fact, they aren't final users archetypes, but their short user
experience is vital.
Finally, the product interface wasn't altered by their specific needs,
but we adapted some customer attention and sales services to cover them.
¿Any experiences in this direction?
Miquel Nieto Gallardo
evolucy.com
c/ Corsega 299, sobreatic
08008 Barcelona (SPAIN)
Tel. +34 932 386 713
Mob. +34 667 285 233
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