Re: Learn more, Read more, More

Matthew da Silva <[email protected]>
Newsgroups gmane.comp.web.chi-web
Message-ID <[email protected]>
Like everyone else, I read newspapers online.

I personally do not like reading the first sentence of an article as a
kicker then, when I click on a link, getting the full article, with the
same sentence I've just read, at the top. It's frankly a pain.

My preference for a kicker is an attention-grabbing summary. This would
be much like a heading, and the subeditor would write it.

As to what text to use for a link to the full article, I think none is
required beyond the headline. The Sydney Morning Herald web page is an
example of a full-service and successful broadsheet using this method.

Matthew da Silva
Technical Writer
Communications and Training Team
Application Services Group
Information and Communications Technology
Room 348, Services Building G12, 353 Abercrombie Street, The University
of Sydney, NSW, 2006
Tel: (02) 9036 9091      Mob: 0434 536 772
-----Original Message-----
From: ACM SIGCHI WWW Human Factors (Open Discussion)
[mailto:[email protected]] On Behalf Of William Hudson
Sent: Thursday, 14 June 2007 7:12 PM
To: [email protected]
Subject: Re: Learn more, Read more, More

Hal -

> You're designing a Web page, and there's a list of articles, each
> with the first sentence of the article as a tease. That sentence ends
> with a link to get to the full article. What should that link text be?

Gawry makes a good point regarding accessibility. The page needs to make
sense to someone relying on a screen reader. It is possible to instruct
most screen readers just to read out the links on the page (or, as Gawry
mentioned, to tab between them). In either case, links that just read
'more' are useless in that situation.

The best solution that addresses this is to make the tease text the
link. I wouldn't underline it if there is a lot of it in close
proximity, because that will reduce legibility. Use a 'jump' bullet
instead (something that visually hints at the presence of a link).

Regards,

William Hudson
Syntagm Ltd
Design for Usability
US Toll Free 1-866-SYNTAGM
UK 01235-522859
World +44-1235-522859
mailto:[email protected]
http://www.syntagm.co.uk
http://www.designforusability.com

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