Re: Learn more, Read more, More

 
We use More or Read More - though I've never done any research on how
effective these might be...

I like the idea about just making the link of the article the link.

I think the best way is to try to link to something already on the page w/o
having to add more text specifically for the link (if that makes sense) - be
concise.

Wendy!

________________________________

Wendy M. Chapman
Web Services Manager
Loyola Law School
919 Albany St.
Los Angeles, CA 90015
ph: 213-736-8133
wb: www.lls.edu 
________________________________


-----Original Message-----
From: ACM SIGCHI WWW Human Factors (Open Discussion)
[mailto:[email protected]] On Behalf Of Joe Szabo
Sent: Wednesday, June 13, 2007 11:27 AM
To: [email protected]
Subject: Re: Learn more, Read more, More

This is a good discussion as it's something I've grappled with for years.

Depending on the nature of content being offered, in this case, more of the
article, I would be compelled to say "more". However, using the same call to
action at the end of each tease makes the "more" link redundant. And
redundant links are not good.

You might want to take a different approach. For example:

Name of the article
10-20 words of descriptive text follow.

The name of the article is formatted to display as a link, thus negating the
need for a call to action.

Thoughts?

On 6/13/07 1:03 PM, "Hal Shubin" <[email protected]> wrote:

> You're designing a Web page, and there's a list of articles, each with 
> the first sentence of the article as a tease. That sentence ends with 
> a link to get to the full article. What should that link text be?
> 
> I recall reading that "Learn more" isn't good, because people don't 
> always want to be taught something. (I tried a search on that, but 
> "learn" is a common word and I didn't have luck.)
> 
> Anyone have any advice, data or good guesses?
> 
> thanks    -- hs
> 
> --  --  --  --  --
> Hal Shubin
> 617 489 6595
> www.user.com
> 
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