Re: Informational Recommendations

Actually, this sounds like an appropriate use of AJAX-like progressive
reveal of additional information in a sidebar.
As visitors move through the application/form and fill in the data,
in-context messages to the side explaining the implications of their
responses/decisions could be designed so as not to be intrusive or
distracting.

It really comes down to how complex a set of conditions need to be met
before meaning full "sidebar context" can be offered.
If a combination of several visitor-input responses are needed before such
messages can be determined it means a greater effort is probably needed in
interaction design and information design to properly communicate with them.

~Jon


On Feb 15, 2008 5:06 PM, <[email protected]> wrote:

> We have a web application for quoting insurance.  Our business
> stakeholders want to add what they are calling "recommender messages" to
> the process.  For example, it would say, "It's only $50 to increase your
> bodily injury limit to $100,000/$300,000"
>
> We have discussed how this would work and we are absolutely sure we do not
> want messages popping up when they are typing into the application.  We
> are considering having these messages on their own page that would come
> before they get to the last summary page.  The downside of having them on
> their own page is that they can easily be skipped over by hitting the
> forward button.   We do want to make sure they are seen but we don't want
> to annoy the personal entering the data.
>
> Does anyone have any experience or ideas on how this might work?
>
> Thanks!
>
> Meri Dreyfuss
> [email protected]
> 415.899.2978
>
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Jon Ashley - User Experience Architect
[email protected]

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