Re: Informational Recommendations

Hi Meri,

I like Dell's approach: after selecting a basic product, you can
customize several components (hardware, software). The different
options are clearly explained and you can compare their prices easily.

This approach reduces the hype, also. You don't have to say "It's only
$50 to increase your bodily injury limit to $100,000/$300,000". Let
the customer see the difference between the two options and decide by
his/her own:
  Bodily injury limit:
  _x_ $100,000  [Included in Price]
  ___ $300,000  [add $50]

Regards,

Miquel Nieto-Gallardo
evolucy.com


On Feb 15, 2008 11:06 PM, <[email protected]> wrote:
> We have a web application for quoting insurance.  Our business
> stakeholders want to add what they are calling "recommender messages" to
> the process.  For example, it would say, "It's only $50 to increase your
> bodily injury limit to $100,000/$300,000"
>
> We have discussed how this would work and we are absolutely sure we do not
> want messages popping up when they are typing into the application.  We
> are considering having these messages on their own page that would come
> before they get to the last summary page.  The downside of having them on
> their own page is that they can easily be skipped over by hitting the
> forward button.   We do want to make sure they are seen but we don't want
> to annoy the personal entering the data.
>
> Does anyone have any experience or ideas on how this might work?
>
> Thanks!
>
> Meri Dreyfuss
> [email protected]
> 415.899.2978
>
> Please Note:
> The information in this E-mail message, and any files transmitted with it, is confidential and may be legally privileged. It is intended only for the use of the individual(s) named above. If you are the intended recipient, be aware that your use of any confidential or personal information may be restricted by state and federal privacy laws. If you, the reader of this message, are not the intended recipient, you are hereby notified that you should not further disseminate, distribute, or forward this E-mail message. If you have received this E-mail in error, please notify the sender and delete the material from any computer. Thank you.
>
>    --------------------------------------------------------------
>           Tip of the Day: Postings must be in plain text
>     CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[email protected]
>              MODERATORS: mailto:[email protected]
>       SUBSCRIPTION CHANGES & FAQ:  www.sigchi.org/web/faq.html
>    --------------------------------------------------------------
>
>

    --------------------------------------------------------------
    Tip of the Day: Use the archives to research common questions
     CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[email protected]
              MODERATORS: mailto:[email protected]
       SUBSCRIPTION CHANGES & FAQ:  www.sigchi.org/web/faq.html
    --------------------------------------------------------------