Re: [Sigia-l] Seals of Approval

Paola Kathuria <[email protected]>
Newsgroups gmane.comp.web.sigia
Organization Limitless Innovations
Message-ID <[email protected]>
Jared Spool wrote:
> On sites with the seals and badges, it never plays a role in the
> shopping experience.

How can you be sure without a control group?

That is, comparing the activity and purchases on two sites where
the only difference was the content of the Seal of Approval graphics.


Paola
------------
2011  IA Summit
March 30 - April 3, 2011
Pre Conference Seminars: March 30-31
IA Summit: April 1-3
Hyatt Regency Convention Center
Denver, CO 
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