Re: Value Network Model

William wrote [about: http://www.newmediazero.com/nmz/story.asp?id=242343]
> The author goes on to talk about using a value network model as a
> solution and the "ongoing needs of the consumer". It sounds almost
> user-centred!

Quote: "Being referred to as the end user or the end consumer implies that
these users have no place in the development process except at the very end
when the product is presented to them."

As far as I can tell, the article explains that companies that develop and
market products can do WITHOUT user centered design by putting the end-user
somewhere far away in a corner and relying on intermediaries to sell and
resell the products. Each intermediary has its own system for adding value,
most of which are not focussed on end-user needs.

Quote: "Redefining the model as the value network is an initial step towards
realising how the component elements of the pyramid structure can work more
effectively. This requires greater emphasis on the ongoing needs of the
consumer and how mobile technology can be used to satisfy them. The value
network is essentially a networked group of companies centred on the
consumer."

At my former company we developed The Mobile Value Web(TM), which did indeed
maps consumer needs against added value for different parties in the web (in
the mobile world: handset manufacturers, access suppliers and services
suppliers). I'm sure they can tell you more abou that if you ask ;-)

Peter
--
Peter Boersma, Senior Information Architect, EzGov
"De Schinkel", Rijnsburgstraat 11, Amsterdam, 1059 AT, The Netherlands
Phone: +31(0)20 7133881 / Fax: +31(0)20 7133799 / Mobile: +31(0)6 15072747
mailto:[email protected] / http://www.europe.ezgov.com

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