Value Network Model

I stumbled on this article from New Media Daily about how current
approaches in product development don't really take the needs of
consumers into account:
http://www.newmediazero.com/nmz/story.asp?id=242343
(you may have to register to get access, for which I apologize in
advance).

The author goes on to talk about using a value network model as a
solution and the "ongoing needs of the consumer". It sounds almost
user-centred! Does anyone know anything else about this? Are there
better sources of information? (The article includes no illustrations so
it is a little tricky to visualize at some points.)

Regards,

William Hudson
Syntagm Ltd
Design for Usability
US Toll Free 1-866-SYNTAGM
UK 01235-522859
World +44-1235-522859
mailto:[email protected]
http://www.syntagm.co.uk
 

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