Some stats on plone documentation usage

Since we have a bit a conversation starting about Plone documentation,
I though it would be helpful and interesting to share some stats from
Plone.org's Google Analytics account about what people are looking for
and finding w/r/t Plone.org documentation.  (If anyone has interesting
stats on our various externally-hosted docs, e.g. RTD, I'd love to get
them or get access to them.)

First, some toplines:

Our docs section got about 500k visits in the past year originating
with a search (the vast majority of searches from Google, no surprise
there.)  We also had about 85k searches on plone.org, excluding
searches originating in the Products section.  So, while it is true
that most of people "search plone.org via Google" we are still seeing
a substantial fraction of search usage happening internally.  So I
think it is important that we continue to invest in making plone.org
searching as good as it can be.

I also think it is interesting to look at the most commonly used
search terms and landing pages.    I looked at three things:

1) Top 100 Documentation pages reached via external (Google) searches
2) Top 100 Google Search terms landing on plone.org
3) Top 100 searches performed on plone.org (excluding searches
starting in /products)

Data dump below, but here's some interpretation:

- Wow, looks like we've SEO-optimized for "xxx," let's slap some ads
up there. ;-)
- lots of interest in ldap, windows, webdav, active directory.
- Also seeing strong interest in diazo, dexterity other core components
- Common features like blogs, forums, handling PDFS, calendars, facebook, rss
- Lots of KB articles in our Top 100, this could be because we've
moved lots of our official manual content off-site.

Anyway, I hope this provides some useful food for thought for
documentation authors, editors and developers.

cheers,
jon


1) Top 100 Documentation pages reached via external (Google) searches

Landing Page	Visits
/documentation/glossary/xxx	20,224
/documentation	10,320
/documentation/kb/webdav	7,364
/documentation/kb/plone-apache/virtualhost	6,885
/documentation/kb/ldap-in-windows	6,517
/documentation/kb/using-pdb	6,278
/documentation/manual/plone-community-developer-documentation/serving/http-request-and-response	3,786
/documentation/phc_topic_area?topic=Users,+Authentication,+and+Permissions	3,602
/documentation/kb/single-sign-on-with-active-directory	3,322
/documentation/kb/internet-explorer-invisible-text	3,290
/documentation/kb/installing-a-plone-buildout-on-ubuntu	3,235
/documentation/manual/developer-manual/indexing-and-searching/querying-the-catalog	3,227
/documentation/kb/changing-the-admin-password	3,131
/documentation/faq/on-windows-xp-i-get-no-python-installation-found-in-the-registry-when-installing-certain-products-1	3,083
/documentation/kb/plone-apache/preface	3,035
/documentation/kb/add-ons/installing	3,011
/documentation/kb/backup-plone	2,995
/documentation/kb/how-to-embed-content-flickr-youtube-or-myspace	2,947
/documentation/kb/csv-files-display-browser-window-inline-excel	2,907
/documentation/kb/using-z3c.form-forms-in-plone/tutorial-all-pages	2,859
/documentation/manual/developer-manual/managing-projects-with-buildout/understanding-buildout.cfg	2,795
/documentation/kb/customizing-main-template-viewlets/tutorial-all-pages	2,635
/documentation/kb/using-jquery-to-write-dependent-comboboxes	2,580
/documentation/kb/developing-plone-with-eclipse/setting-up-pythonpath-in-eclipse	2,572
/documentation/manual/developer-manual/archetypes/fields/widgets-reference	2,548
/documentation/manual/developer-manual/archetypes/fields/fields-reference	2,500
/documentation/movies/	2,484
/documentation/manual/plone-4-user-manual/referencemanual-all-pages	2,308
/documentation/manual/plone-4-user-manual/introduction/plone-user-accounts	2,212
/documentation/manual/developer-manual/managing-projects-with-buildout	2,204
/documentation/kb/plone-with-apache	2,188
/products/dexterity/documentation/manual/developer-manual/referencemanual-all-pages	2,148
/documentation/error/attribute-flock	2,132
/documentation/manual/plone-4-user-manual	2,132
/documentation/error/importerror-no-module-named-implpython	2,092
/documentation/kb/singlesignonwindowsdomains	2,068
/documentation/manual/upgrade-guide	1,933
/documentation/error/ie500error	1,893
/documentation/kb/plone-behind-varnish-using-pound-for-ssl	1,845
/products/dexterity/documentation/manual/developer-manual	1,845
/documentation/topic/Configuration+and+Set-Up	1,837
/documentation/manual/developer-manual/managing-projects-with-buildout/creating-a-buildout-for-your-project	1,813
/documentation/faq/where-can-i-host-my-plone-site	1,797
/documentation/kb/addiconsortextwithlinks	1,749
/documentation/kb/i18n-for-developers	1,749
/products/tinymce/documentation/manual/tinymce-user-manual/referencemanual-all-pages	1,733
/documentation/kb/use-paster	1,725
/documentation/faq/what-is-a-cms	1,661
/documentation/kb/setup-from-source	1,661
/documentation/kb/backup-and-recover-data-fs-in-linux	1,653
/documentation/kb/plone-on-debian-etch	1,605
/documentation/kb/redirect-to-a-url-or-default-view	1,605
/documentation/kb/archgenxml-getting-started/relationships	1,597
/documentation/manual/theme-reference	1,597
/documentation/error/ioerror-decoder-jpeg-not-available	1,565
/documentation/kb/secure-login-without-plain-text-passwords	1,565
/documentation/manual/plone-community-developer-documentation/searching-and-indexing/query	1,549
/documentation/kb	1,541
/documentation/kb/change-the-logo-in-plone-3	1,517
/documentation/kb/using-buildout-on-windows	1,517
/documentation/kb/ask-for-help	1,501
/documentation/kb/enable-full-text-indexing-of-word-documents-and-pdfs-in-plone-3-0-gnu-linux	1,453
/documentation/kb/multiple-plone-sites-per-zope-instance-using-separate-data-fs-files-for-each-one	1,373
/documentation/manual/upgrade-guide/version/upgrading-plone-3-x-to-4.0/updating-add-on-products-for-plone-4.0/no-more-global-definitions-in-templates	1,365
/documentation/kb/plone-apache	1,357
/documentation/manual/developer-manual	1,341
/documentation/books	1,325
/documentation/kb/customizing-main-template-viewlets/overriding-a-viewlet	1,325
/documentation/kb/developing-plone-with-eclipse/creating-eclipse-project	1,317
/documentation/error	1,301
/documentation/kb/working-with-resourceregistries/tutorial-all-pages	1,301
/documentation/manual/plone-community-developer-documentation/serving/traversing	1,301
/documentation/manual/theme-reference/page/using-jquery-and-jquery-tools	1,286
/documentation/error/nonetype-keys	1,278
/documentation/kb/authenticating-with-active-directory	1,278
/documentation/manual/theme-reference/quick-start/change-the-logo	1,278
/documentation/manual/developer-manual/archetypes/referencemanual-all-pages	1,270
/documentation/manual/installing-plone/referencemanual-all-pages	1,262
/documentation/manual/theme-reference/buildingblocks/skin/templates/advanced-usage	1,262
/documentation/kb/flickering-background-images-internet-explorer	1,254
/documentation/kb/creating-a-content-type-for-plone-3-for-developers	1,246
/documentation/kb/svn-import-to-plone-collective-unix	1,238
/documentation/kb/handle-accented-characters-using-utf8-encoding-in-mysql	1,222
/documentation/faq/how-do-i-restart-zope	1,214
/documentation/kb/developing-plone-with-eclipse/creating-a-new-project-and-managing-your-project-with-subclipse	1,206
/documentation/manual	1,198
/documentation/kb/simple-soap-client-using-suds	1,190
/documentation/manual/installing-plone/installation-quick-guide	1,166
/documentation/manual/theme-reference/buildingblocks/skin/style-sheets/css/css-quick-start	1,166
/documentation/kb/replacing-tabs-with-images	1,118
/documentation/manual/developer-manual/archetypes	1,118
/documentation/kb/changing-tabs	1,110
/documentation/kb/collaboration-using-the-sharing-tab/creating-a-simple-intranet	1,086
/documentation/kb/active-directory-authentication	1,078
/documentation/manual/upgrade-guide/version/upgrading-plone-3-x-to-4.0/updating-add-on-products-for-plone-4.0/referencemanual-all-pages	1,078
/documentation/manual/installing-plone/installing-on-linux-unix-bsd/debian-libraries	1,070
/documentation/kb/apache-ssl	1,062
/documentation/kb/enable-indexing-of-pdf-and-word-docs-with-windows-in-five-steps-occurs-three-minutes-without-problems	1,054
/documentation/kb/using-macros-and-metal-in-plone-page-templates	1,046
/documentation/kb/simple-etc-rc-d-init-d-script-for-zeocluster	1,030

2) Top 100 Google Search terms landing on plone.org

Search Term	Total Unique Searches
ldap	1,034
diazo	984
forum	946
blog	896
pdf	822
dexterity	780
facebook	763
calendar	722
ploneboard	687
wiki	665
video	659
demo	617
gallery	536
theme	524
collage	521
rss	517
buildout	512
ploneformgen	508
carousel	506
twitter	504
upgrade	492
captcha	477
mobile	449
workflow	447
portlet	444
upload	430
widget	402
form	389
google	371
social	369
menu	367
newsletter	362
editor	354
chat	350
redirect	350
tinymce	346
plone	341
plomino	331
themes	316
active directory	313
jquery	309
navigation	307
search	295
flowplayer	281
linguaplone	279
zope	279
survey	274
image	271
plone.app.theming	271
apache	269
PloneFormGen	268
poi	268
mail	267
dropdown	265
mysql	259
kupu	255
paster	255
collective	254
slideshow	253
fckeditor	247
ckeditor	246
formgen	243
zettwerk	242
intranet	233
portlets	230
backup	229
board	228
hotfix	227
cache	226
webdav	226
database	224
migration	224
xdv	223
maps	222
booking	221
install	213
logo	210
news	208
LDAP	207
flash	200
sql	197
css	196
plumi	195
email	194
photo	194
shop	194
python	193
archetypes	192
collections plone 3	188
portlets in the content column	187
language	185
forms	183
faq	180
getpaid	176
banner	175
discussion	170
Ploneboard	167
security	165
tag	164
raptus	163


3) Top 100 searches performed on plone.org (excluding searches
starting in /products)

Search Term	Start Page	Total Unique Searches
demo	/	224
dexterity	/	174
redirect	/documentation/kb/redirect-to-a-url-or-default-view	158
portlets in the content column	/documentation/kb/changing-tabs	128
upgrade	/documentation	123
widget	/documentation/manual/developer-manual/archetypes/fields/widgets-reference	116
.pid	(entrance)	108
diazo	/	108
default.cfg	(entrance)	97
ldap	/	92
diazo	(entrance)	90
themes	/	89
dexterity	/documentation	88
buildout	/documentation	87
facebook	/	79
logo	/	79
hotfix	/	78
mobile	/	72
calendar	/	71
ploneformgen	/	70
theme	/	69
demo	/documentation	67
forum	(entrance)	67
upgrade	/	64
wiki	/	64
captcha	(entrance)	63
workflow	/documentation	63
carousel	/	60
fckeditor	/	58
portlets in the content column	(entrance)	58
widget	(entrance)	57
blog	/	56
collections plone
3	/documentation/kb/enable-collection-indices-fields-for-searching-for-custom-types	56
security	/	55
video	/	55
buildout	/	54
redirect	(entrance)	54
zope	/	54
ldap	/documentation	53
blog	(entrance)	52
ldap	(entrance)	52
tinymce	/	52
migration	/documentation	51
plomino	/	51
ploneboard	/	50
deco	/	49
collage	/	48
plone.app.theming	/	48
rss	/	46
workflow	/	46
install	/documentation	45
paster	/documentation/manual/plone-community-developer-documentation/views/browserviews	45
pdf	(entrance)	44
pdf	/	44
apache	/	43
forum	/	42
products	/	42
using frames in plone	(entrance)	42
intranet	/	41
xdv	/	41
jquery	/	40
python	/	40
backup	/documentation	39
collage	(entrance)	39
migration	/	39
plone	/	39
workflow	(entrance)	39
apache	(entrance)	38
gallery	/	38
generate pdf file	(entrance)	38
portlet	/	38
dexterity	(entrance)	37
getpaid	(entrance)	37
mysql	/	37
calendar	(entrance)	36
navigation	(entrance)	36
apache	/documentation	35
newsletter	/	35
PloneFormGen	/	35
twitter	/	34
test	/	33
webdav	/	33
collections plone
3	/documentation/manual/theme-reference/buildingblocks/components/viewletsandportlets	32
ploneboard	(entrance)	32
theme	(entrance)	32
buildout	(entrance)	31
flowplayer	/	31
linguaplone	/	31
anchors	(entrance)	30
captcha	/documentation/faq/how-can-i-test-which-version-of-plone-i-have-running	30
conference	/	30
diazo	/documentation	30
google	/	30
nginx	/	30
raptus	/	30
wiki	(entrance)	30
backup	/	29
twitter	(entrance)	29
paster	/documentation	28
portlets	/	28
---
Jon Stahl
MPA Candidate, Evans School of Public Affairs
University of Washington
http://jstahl.org
206.226.0818

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