Sales by segment

Marion Gropen <[email protected]>
Newsgroups gmane.culture.literature.ebook-community
Message-ID <[email protected]>
On Jan 9, 2008, at 6:51 AM, [email protected] wrote:

>> Well, novels are a little different, but as we all know, they're a
>> pretty small portion of the total publishing picture.
>
> This has been said several times but I am not convinced.  If romance
> novels alone are estimated at PW to generate 20% of retail book sales
> how small could the whole fiction area be?

Sorry for the delay, but I haven't had time to look up some figures  
until now.

 From the BISG 2007 report:

Total US 2006 book sales: $38 billion


Trade sales, including juvenile and adult/hb, tpb, and mpb/fiction  
and NON-fiction: $14.5 billion

NB: Almost ALL fiction is included in trade. And it's generally (from  
memory) about 45% of TRADE sales. Which are less than 40% of total  
sales.

Now, this feels WRONG to most book lovers, because what we love is  
usually novels. BUT, but, but -- there are other segments, including  
Religious ($2.4 billion, and this includes the only non-trade  
fiction), Professional ($9 billion), UP ($0.5 billion), El-Hi ($4.7  
billion), College ($4.6 billion), and Testing ($2.4 billion)

E-books are lumped in with p-books in that survey, as of last year or  
the year before.

FWIW,

Marion Gropen
Gropen Associates, Inc.
By-The-Question Consulting, Inexpensive Tools for Small Presses, and  
Classes.
For info, visit http://www.GropenAssoc.com or call (888) 3GROPEN
NEW: Marion's BLOG has moved to her site. Come ask her your questions!




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