Re: Sales by segment

Marion,

I think you touched on a couple of very important points, but they are the kind that can be 
deceiving.  The figures are there, re: the sales dollars.  But you have to also consider the 
cost of the individual book.  

As someone who was once upon a time in the technical arena (for YEARS), I bought many 
professional books that were priced anywhere from $49.95 to $179.95-- things that were 
necessary to my job or to advancing in my field.  (Look around in the computer reference 
area of Barnes and Noble sometime.)  I guess we have to understand that, even though the 
professional books sales may be much higher than we like to think (we lovers of fiction!), 
the thing that may salve the wound is that, for the cost of a single professional book, you 
could usually pick up at least 3 or 4 novels, and probably twice that many if you buy trade 
paperbacks.



Tony Burton


--- In [email protected], Marion Gropen <Marion.Gropen@...> wrote:
>
> 
> Sorry for the delay, but I haven't had time to look up some figures  
> until now.
> 
>  From the BISG 2007 report:
> 
> Total US 2006 book sales: $38 billion
> 
> 
> Trade sales, including juvenile and adult/hb, tpb, and mpb/fiction  
> and NON-fiction: $14.5 billion
> 
> NB: Almost ALL fiction is included in trade. And it's generally (from  
> memory) about 45% of TRADE sales. Which are less than 40% of total  
> sales.
> 
> Now, this feels WRONG to most book lovers, because what we love is  
> usually novels. BUT, but, but -- there are other segments, including  
> Religious ($2.4 billion, and this includes the only non-trade  
> fiction), Professional ($9 billion), UP ($0.5 billion), El-Hi ($4.7  
> billion), College ($4.6 billion), and Testing ($2.4 billion)
> 
> E-books are lumped in with p-books in that survey, as of last year or  
> the year before.
> 
> FWIW,
> 
> Marion Gropen
> Gropen Associates, Inc.
> By-The-Question Consulting, Inexpensive Tools for Small Presses, and  
> Classes.
> For info, visit http://www.GropenAssoc.com or call (888) 3GROPEN
> NEW: Marion's BLOG has moved to her site. Come ask her your questions!
>





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