Re: "The Elusive E-book"

On May 8, 2008, at 4:17 PM, Aaron Walker wrote:

> I agree.
>
> But what I meant was that whatever the markup is that paper  
> publishers charge for printing, binding, packaging, shipping is a  
> cost saving we can pass on to our customers.
>
> I don't know the exact figure of how much it cost to get a paper  
> book physically produced and into the hands of a customer, but if  
> the above is 20% of the final cost of the book, then e-books should  
> always be 20% less than a paper book with all other things being  
> equal.

If a trade publisher is paying 20% of list price for those things,  
they'll go out of business quite quickly.

Marion Gropen
Gropen Associates, Inc.
www.GropenAssoc.com
Offering Financial Advice By-The-Question,
Downloadable Profit-Enhancing Tools,
and Classes to the Small Press Community.




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