Recommendations on Ebook Conversion Services?

Hi All,

I'm brand new to the group and ebook publishing. I have a book 
currently selling on Amazon being printed POD with LSI.  I am looking 
to make the book available in ebook format.  

I've decided to start with Kindle and as I learn more explore other 
reader formats.

My question is that I've had 3 companies suggested for the formatting 
process:

http://www.readerviews.com/services_kindle.html
http://www.kindleconversion.com/
http://kindleformatting.com/index.php 

Can anyone in this group personally recommend any of these companies 
and if not, can anyone recommend a service they have personally used 
and had a good experience.

Of course I can read the testimonials and I have, but being new to 
all this, I'd like something a little more concrete and credible.

Thanks!
Sonia


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