Re: Neat summary of Google strategy

On Tue, 9 Jun 2009, joseph harris wrote:

> From: "Chris"
>>
>> It would be akin to taking one free newspaper from the stack, 
>> and then photocopying it to deliver it to multiple requestors. 
>> Nobody is getting paid less at the outset, but the newspaper 
>> does get less information about who and where its paper is 
>> read.
>
> But you also suggest there is no financial loss from such
> photocopying; I think that would not be a sustainable
> argument.

All my words matter there. I explicitly indicated that this was a 
free newspaper, not one for which you had to pay.

We have these in Toronto ( http://www.metronews.ca/toronto where 
you can even download a PDF of the complete paper ). They are 
just there in a rack, and you grab one on the way by. They are 
either tabloid or folded tabloid format, because of space 
limitations where they are typically read.

For a newspaper that required you to pay per issue, it would be 
different. The free papers are attractive on the subway, where 
there is no wireless (LAN or cell) connectivity to read anything 
online. (Don't get me started on the state of wireless data 
here.) They also offer a crossword and Sudoku.

I also explicitly said "paid less at the outset". That is NOT the 
same as no financial loss, because the information about how 
many papers are picked up and where goes into determining 
advertising rates.

This is a case of "dont overdo the analogy". It works for the 
basic elements of the proxy, and that's about it. I didn't try to 
extend it any farther; please don't drag it there.

Separately - I'm curious how you sell newspapers without coin 
slot containers. Does every single newspaper have to be sold at a 
newstand?



: chris smith ::::::::::::::::::::::::::::::::::::::::::::::::::
: nihil tam munitum quod non expugnari pecunia possit - cicero :


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