Re: Neat summary of Google strategy

From: "Mary E Tyler"
>
> On Jun 9, 2009, at 7:01 PM, joseph harris wrote:
...
>>> Vis a bis proxy servers, there is not necessarily any 
>>> loss
>>> of
>>> information. A newspaper may only be able to track what 
>>> it
>>> sends out,
>>> analogous to using a web analytics program that works on
>>> server logs.
>>> However, documents can track themselves when using
>>> cookie-based web
>>> analytics programs like (the free) Google Analytics. 
>>> Some
>>> caveats
>>> apply. strangely enough, I am writing that chapter now.
>>>
>>> dej
>>
>> Your confidence in these abilities is not one I share.
>
> I wrote THE book about Google Analytics and  I do have 
> recognized
> expertise in this particular area, so while I understand 
> that you
> don't have the expertise to comment, my confidence is not 
> misplaced.
> If you don't know about web analytics, you really ought 
> to... I'll
> dispense with the obligatory plug for my book, there's a 
> new edition
> out in October or so.

There are a whole set of different matters here. I have no 
doubt that you are an expert in this field - and good luck 
with this and all future editions of your book. Advertising 
is a very complex business and the refining of the quality 
of eyeballs in different fields is more sophisticated in 
print newspapers and journals than so far on the net, even 
though identifying the recipient (house/terminal) is less 
successful.

As you say the potential actual analytics is far more 
detailed in terms of internet movement; the quality of the 
information for an advertising judgment remains at a lesser 
level  than print, however.

>
>> Nor
>> do I understand the point about loss of information. It 
>> is
>> payment for use of another's information that exercises
>> those of us who look at the multitude of business models 
>> and
>> licences in the industry.
>
> You're not talking about the same kind of information I 
> am. I am
> referring to the distribution information, "who and where 
> the paper is
> read."
>
>> I am not clear of the value of some documents, with
>> technical involvement, tracking themselves  as a factor 
>> in
>> the main argument; this is not a clincher for any system.
>> Indeed all these things may be removed anyway, by the
>> technically competent, or countered. No technology or
>> contract replaces enforcement of law.
>
> We're not talking about the same kind of tracking. You're 
> talking
> about tracking as DRM. I'm talking about tracking as 
> counting readers.

Well, not DRM certainly - totally counterproductive. 
Certainly the difference in print is usually the count is of 
reader interest or attitude. In newspapers here the add-on 
classification is also the political nature [we have about a 
dozen national papers] or work and class level; I know like 
our provincial dailies you mostly have papers geographical 
based.

>
>> Again I want to draw your attention to the fact that this
>> affects the whole world, and there is no case for the US
>> determining changes in international agreements without
>> negotiation. Google's tentacles spread far.
>
> Countries change their laws all the time and sometimes 
> they come back
> into agreement with international "standards" and 
> sometimes the
> standards change. But I don't know of too many countries 
> who rely
> solely on international standards when deciding what laws 
> to make and
> which to change. The US can certainly make laws for 
> servers and
> surfers residing in the US.
>
> dej

IP is substantially different to most in the existence of 
the UN office for WIPO; this is a strong uniting force that 
builds on Berne. The net makes the development of much 
closer agreement important.

Global trading adds to that. It is no longer a world that 
makes isolation easy, and can lead to exclusion from 
dealings with other countries. The making of very different 
laws in IP by different countries is less and less an 
option.

Joseph Harris 



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