'$9.99 Never Was The Top E-book Price'

[This makes it clear that it has been a PR driven stampede to lower prices. A classic Con.]

$9.99 Never Was The Top E-book Price; People Pay More Than That Every Day
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The implicit, false promise of cheap e-books was made by the people who profit, at very nice margins, from selling the devices, not from publishers.
http://www.booktrade.info/i.php/25679
http://mhpbooks.com/mobylives/?p=12665
'...“since it runs in the Times [NYT], some people will automatically take it seriously, despite the anecdotal reporting and absence of any data.”...'
'...* Brand-new ebooks sold at $9.99 are generally sold at a loss by the retailer. 
'When a company with a $50 billion market cap can sell selected product at a loss and still make their biggest profits ever, you have to wonder about the bargain....'
'...whenever the owner of a $300 product says they “can’t afford” to pay three dollars more for something, what they mean is “I really prefer not to.”..'




Joseph Harris - Debt Control Man
http://www.controlyourdebtcrisis.co.uk
Author: Control Your Debt Crisis on Your Own Terms
http://twitter.com/debtcontrolman 
SAQ - SAve the cheQue

[Non-text portions of this message have been removed]



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