Re: What kind of pirate am I?

> I even would be surprised if more than a few people here had even
> heard of Dominque Raccah's speech on the topic recently. And she's a
> HUGE name in our business.
>

Marion,

Is her speech online anywhere or is there a transcript of it for those  
of us without the bandwidth (hard to believe but true out here in  
rural areas, no video for me!)? I've never heard of her, have no idea  
who she is, but if she has something to say, I'm sure we'd love to  
hear it.

> Moving the popular version of the world toward a more accurate
> reflection of a complex reality is NOT easy.

God no, it's not. To be fair, and with some small knowledge of the  
subject, ebooks should not be a whole lot cheaper than pbooks. The  
process is the same except for printing and shipping, which accounts  
(by rule of thumb) for about 25% of the cost of the book--but that  
does not include storage and bandwidth costs which have to be added on  
and are not insignificant. So really, there ought to be made a case  
for that, not in industry articles that regular people don't read, but  
on every epublisher's web site and every bookstore's web site. There  
is NO other way to educate people except to educate them.

EPIC could take this on, providing explanation, copy and a "seal" for  
any publisher (not just EPIC members) who wants to explain the topic  
to their customers--perhaps like a "Low Price Guarantee" seal, when  
someone clicks on it, pops up EPIC's explanation of the true costs of  
ebooks vs pbooks. EPIC could market this program to publishers and  
retailers. It could be a decent source of income for them. Barring  
that, some other industry group could take up the challenge of  
educating consumers. But preaching to the choir isn't going to do it.  
You have to reach the consumers where they are. That takes effort, PR  
and articles somewhere beyond the industry rags and reviews sections  
that few read.

dej




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