some interesting numbers

***I love it. Of course, indie press already knew this was the case
and have shown it repeatedly, but it's great to see it in action on
the large scale. What would make this more telling...and we'll never
get it...is a unit comparison of what is selling at each price range.
IOW, how many units (at least on average) is moving at each scale.



    http://ireaderreview.com/2010/12/31/the-race-to-zero-6-94-and-2-18-are-the-new-9-99/



And some numbers from ARe's yearly trend analysis...


Growth in customer base 2008 to 2009 = 250%

Growth in customer base 2009 to 2010 = 215%


Heat Rating = over 97% of sales are on books rated 3 or higher, of
significance is that the 5 flame sales have dropped almost 15% over
last year with most of the difference shifting to the 4 flame rating.

***Now my question is... Do we see this because we have less titles
being entered at the 5 flame rating or because less are SELLING at
that rating. No answer to it, but I have to wonder.



DRM v Non DRM = 96% of sales are on Non DRM titles.


A special note about the impact of and plans for agency = Tens of
thousands of DRM titles were removed by what has commonly been
referred to as “Agency” publishers in April of 2010. Q1 data seems to
indicate DRM might have ended up being approximately 12% or more of
sales in 2010, as opposed to the 4% that resulted. Although we’ve
certainly realized some lost sales due to the decrease in that
inventory, data supports the fact that many readers simply found
alternate content to interest them and accordingly shifted those
purchasing dollars to non-Agency publishers.

***They are working to get those titles back, since readers do enjoy
them. And note that they still only estimate 12% of titles selling
being DRM, with the inclusion of the agency players. Also note, even
with the removal of those conglomerate titles, their book base rose
more than 60,000 books in the year. If those agency books hadn't been
removed, their increase would have been approaching 100,000.



File formats = PDF and ePub account for 86% of files downloaded. Next
is PRC at 7%, then LIT at 5% and HTML at 2%.

***Note that they are adding Mobi this year, and they already take
PRC. They further name PDF, PRC, and ePub as the "must have formats"
for distribution and maximum sales.

In terms of which romance sub-genres owned the biggest piece of the
pie in 2010, the top 10 are = Erotica, Gay Fiction,
Vampires/Werewolves, Paranormal, Contemporary, Shapeshifter,
Sci-fi/Fantasy, BDSM, Multiple Partners, and Interracial.



The most popular non-romance categories include General Fiction,
Family and Relationships, Fantasy, Mystery, Sci-Fi & Fantasy,
Thriller, Young Adult, Sci-Fi, Historical, and Non-Fiction.



NOTE: We realize that many books cross multiple sub-genres. We base
our statistics on the category the reader selected prior to the
purchase point. If it’s a M/M, Contemporary, Paranormal and they
clicked on Contemporary prior to the purchase, then the sale goes to
Contemporary.



B
-- 
http://www.brennalyons.com    http://www.facebook.com/brenna.lyons
"Brenna takes a creative shot with Beldon and hits the bull’s-eye. The
futuristic setting offers freshness to the subject by blowing away
dust that’s settled on the mythos. I appreciate the socio-political
messages embedded so carefully, skillfully in this story." Joyfully
Reviewed about BELDON


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