Re: Ebook phenom Amanda

On Fri, 4 Mar 2011, auwg wrote:

> Article about Amanda Hocking, ebook author: 
> http://www.thestar.com/entertainment/books/article/948078--how-a-failed-author-made-2-million-from-e-books 
> ----------
> While a certain amount of luck undoubtedly came into play for 
> Amanda, wisdom comes in all forms and ages because it changes.
> Maybe Amanda's grasp of using the net is worth some study.

You mean - charge a really low price and make it up on volume?

Of course the old joke about "lose a penny on each one and make 
it up on volume" comes to mind. But that's only a joke if you are 
actually losing a penny on each one.

Lowering the price to drive demand is the sensible result for any 
production system that has a high initial cost and an extremely 
low marginal cost. The trick appears to be (1) remembering that 
for the market to behave as expected, you have to price the 
*first* unit at the low price, not the millionth unit. And (2), 
the writing has to surpass the expected value test.

Finally, the other key factor here might be that she has a 
series. She can price low, but still have somewhere up-market 
(the rest of the series) for customers to go. That would be an 
interesting idea - *always* find a way to write a series, even if 
you weren't planning to.

Why do I think these ideas would not be a surprise to Harlequin?

: chris smith ::::::::::::::::::::::::::::::::::::::::::::::::::
: nihil tam munitum quod non expugnari pecunia possit - cicero :


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