[CAnet - news] How Web 2.0/SOA will allow consumer control of business

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[A good article on the potential impact of Web 2.0/SOA and how it will allow
consumers to have greater control over business processes.  A good example
of this development is CANARIE's UCLP which allows users to control network
topology, links, routing and switching in a provider's network.
Traditionally these services were in the domain of the carrier and hidden
from the customer.  But Web 2.0/SOA allows businesses to expose services and
process that were traditionally never seen by the customer. More importantly
it allows for the creation of new business opportunities by the consumer or
third parties to create "mash-ups" of these exposed services and process.
"Ruby on rails" is a good example of this revolutionary business
architecture. Some excerpts from Internetnews article -- BSA]


http://www.internetnews.com/dev-news/article.php/3636806

Web 2.0: The 'Consumerization' of The Enterprise

Technologies used to power popular consumer-oriented applications will
eventually saturate the corporate market.

This is leading to the "consumerization" of the enterprise market, said
Gartner analysts today at the formal opening of the Gartner Symposium ITxpo
2006 here.

Technologies such as AJAX, REST and RSS  form the technical underpinnings of
Web 2.0, the term used to characterize the next generation of Web
applications.

Moreover, individuals will have the capabilities and tools to dictate the
configurations of their applications as often as corporate workers do.

They will gain more control over the deployment of electronic services...
"Changes in consumer behavior and preferences will trigger a power reversal
in business models," Sondergaard said during the keynote.
"Consumer-to-business will replace the predominant business-to-consumer
model."

Web services and service-oriented architectures (SOA) are how technologies
like AJAX, REST and RSS tend to be situated when enterprisees discuss
them...
Some companies are already using the Web-based alternatives to traditional
offline applications to change the way they lure users.


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those  of the CANARIE board or management.

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