Re: Water tight opt-in (yet another FUSSP)

On 2014-01-03 06:42, Neil Schwartzman wrote:
> not really, no. what is the problem with subscribing at will? I do it 
> all the time.
>
> Functional unsubscribe is a provision of numerous laws.I may have 
> confirmed opt-in, but when a recipient says ‘stop’ I am legally bound 
> to do so; COI doesn’t trump ‘unsubscribe’
>
> So, unless I’m missing something here, I don’t see the problem, let 
> alone clearly understand the solution.


The problem is that a lot of senders simply don't stop; they create a 
new list a few moons down the road and subscribe their entire (past and 
present) customer base and start spamming via that channel, addressing 
complaints with a "This was a newly created list, we honour opt-out and 
will remove you immediately", right up until the next time they create a 
list.

The problem is that they'll send a "Christmas Card" which "isn't spam, 
it's just seasons greetings...", with coupons.

The problem is that unsubscribing doesn't undo the subscription. When 
you sign up for something and miss a "Sure, share my info with you and 
your 100,000 best paying friends", an unsubscribe doesn't wander out 
that same chain, you end up with a scorched-earth mailbox of things you 
"might be interested in", each needing a separate opt-out.

The problem is companies like Twitter, Facebook, LinkedIn, Amazon, etc 
that create new categories of notifications and subscribe everyone to 
them by default, despite the fact that you've opted out of all of their 
mail in the past, using the "customer relationship" as justification. 
And so it is, legally, but the spam still isn't wanted by the recipient.

The problem is the laws are ignored by small companies because no one 
enforces anything and there's no private right of action available to 
John Recipient, and law enforcement doesn't have the resources to care.

So some mechanism of giving the recipient control, a way to say "I 
terminate my relationship with this sender, period" would be of great 
benefit to my users.

In the mean time, you get people who have a "spam" email address and 
just change it every once in a while. The system works, but every 
legitimate, responsible, respectable sender loses his eyeballs when the 
bad ones wreck it.

So the problem I'd like to solve? The problem is that *wanted* mail 
comes from senders that don't honour opt-outs in the way *recipients* 
want/expect. I want wanted mail to make it through as much as I don't 
want unwanted mail. Senders have shown they aren't responsible, so I 
want recipients to be responsible. I want *wanted* mail to have good 
Inbox placement without risking draconian spam filters on my end.

-- 
Dave Warren
http://www.hireahit.com/
http://ca.linkedin.com/in/davejwarren

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