Re: Water tight opt-in (yet another FUSSP)

Barry Shein <[email protected]> Sat, 11 Jan 2014 14:14:23 -0500
Newsgroups gmane.ietf.asrg
Message-ID <[email protected]>
If I may summarize, yes, there's a lot of gray area to the simple
"unsolicited commercial bulk email".

I don't even know if there'd be general agreement that signing up for
(e.g., doing business with seems to be signing up) ads from a
generally-agreed-to-be-legitimate-company, opting out later, but still
receiving ads is "spam" or is it just "welcome to life buddy there can
be some disappointments along the way".

There's also the quantity becomes quality issue.

Some company you did biz with then passing your name to some related
company might just be a nuisance.

The combinatorics of the Fortune 5,000 (and every used car dealership)
doing it could become something more than a nuisance.

I claim that in a few years more of you will agree with me.

Companies are still only beginning to discover email as a potential,
almost zero cost, marketing tool, and it's an N factorial problem.

We'll wish we hadn't set the thresholds before understanding how bad
it would become.

-- 
        -Barry Shein

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