Facebook says it's break-up season

Uh-Oh: Facebook Data Says We're Entering Breakup Season

NOV 2 2010, 11:30 AM
ET3<http://www.theatlantic.com/technology/archive/2010/11/uh-oh-facebook-data-says-were-entering-breakup-season/65579/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AtlanticScienceAndTechnology+%28Technology+%3A%3A+The+Atlantic%29#disqus_thread>
[image: facebook_breakups_v2.jpg]<http://assets.theatlantic.com/static/mt/assets/science/facebook_breakups_v2.jpg>

Facebook's dataset is fast becoming one of the premiere probes of human
behavior. Using the site's statistics, we can double-check our intuitions
about how people, in aggregate, behave.

And so it's with great sadness that I inform you that breakup season has
begun, according to this graph from David
McCandless<http://mathiasmikkelsen.com/2010/10/amazing-facts-about-facebook-and-breakups/>,
scraped from 10,000 status updates on the site. Right at the beginning of
November, breakups start climbing, peaking a couple of weeks before
Christmas.

Obviously, all sorts of caveats, selection biases, etc. But remember, this
is just the beginning. Putting our social lives online means allowing our
social lives to be quantified. Just look at all the analysis the dating site
OKCupid puts out <http://blog.okcupid.com/> about our relationship
predilections

http://www.theatlantic.com/technology/archive/2010/11/uh-oh-facebook-data-says-were-entering-breakup-season/65579/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AtlanticScienceAndTechnology+(Technology+::+The+Atlantic)<http://www.theatlantic.com/technology/archive/2010/11/uh-oh-facebook-data-says-were-entering-breakup-season/65579/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AtlanticScienceAndTechnology+%28Technology+::+The+Atlantic%29>

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