Re: [Penny Arcade] The Orwellian repurposing of language for drinks and snacks

This is great.  Though I should probably not comment too much on it.   
But Marketing BS aside, I *am* happy Pepsico is really focusing more  
on nutrition now, especially in it's international products.  There  
has really been a sea-change in direction of the company in this regard.

I always thought it interesting how many shampoo's have foods in their  
names.  Funny how someone somewhere determined that putting the word  
"butter" on shampoos makes them sell better.

regards,
-Lance


On Jan 3, 2011, at 1:28 PM, Johne Cook wrote:

> http://www.penny-arcade.com/2011/1/3/globfather/
>
>
>
> People have a kind of reflexive, ironic kata when it comes to the  
> word Orwellian. I can't blame them completely for this reaction, as  
> the term has been deprecated somewhat by its increasing necessity.  
> But it's not his fault that he was ahead of the game, or that he  
> identified the insidious tendency of organizations to warp language.
>
> Here's the comic, before I forget.
>
> If you are not insane currently, PepsiCo's press barrage for it's  
> new organic sludge glucose vector will help to encapsulate the  
> sensation. These are real quotes. That is to say, a person said  
> these things.
>
> - "We see the emerging opportunity to 'snackify' beverages and  
> 'drinkify' snacks as the next frontier in food and beverage  
> convenience," Ms. Nooyi said.
>
> - Mehmood Khan, a former Mayo Clinic endocrinologist who heads  
> PepsiCo's nutrition group, said in an interview that it's outdated  
> to think that snacks are dry and beverages are wet.
>
> And, this may be my favorite:
>
> - Researchers who developed Tropolis said the texture has been  
> designed so it would flow out of the pouch openings
>
> Which is good because, I mean, consider the alternative. We laughed  
> so hard that I began to see spots. I had to consciously hold myself  
> up on my chair to keep from r-ing on the fl. Then, I started to feel  
> as though I were drowning. In twenty years, I wonder if we'll have  
> any language left that isn't based on flavor or texture, if it will  
> be possible to describe any object, event, or emotion without the  
> use of delicious terms like flaky or moist.
>
>
>
>
> Johne Cook
> | http://raygunrevival.com | http://authorculture.blogspot.com |
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