Re: [Penny Arcade] The Orwellian repurposing of language for drinks and snacks

This has always fascinated me as well, but with all grooming products.
Half the products in our bathroom sound like something I'd like put on
my fish filet at dinner.

On 1/4/11, Lance McLain <lance-X3DuywwxauBWk0Htik3J/[email protected]> wrote:
> This is great.  Though I should probably not comment too much on it.
> But Marketing BS aside, I *am* happy Pepsico is really focusing more
> on nutrition now, especially in it's international products.  There
> has really been a sea-change in direction of the company in this regard.
>
> I always thought it interesting how many shampoo's have foods in their
> names.  Funny how someone somewhere determined that putting the word
> "butter" on shampoos makes them sell better.
>
> regards,
> -Lance
>
>
> On Jan 3, 2011, at 1:28 PM, Johne Cook wrote:
>
>> http://www.penny-arcade.com/2011/1/3/globfather/
>>
>>
>>
>> People have a kind of reflexive, ironic kata when it comes to the
>> word Orwellian. I can't blame them completely for this reaction, as
>> the term has been deprecated somewhat by its increasing necessity.
>> But it's not his fault that he was ahead of the game, or that he
>> identified the insidious tendency of organizations to warp language.
>>
>> Here's the comic, before I forget.
>>
>> If you are not insane currently, PepsiCo's press barrage for it's
>> new organic sludge glucose vector will help to encapsulate the
>> sensation. These are real quotes. That is to say, a person said
>> these things.
>>
>> - "We see the emerging opportunity to 'snackify' beverages and
>> 'drinkify' snacks as the next frontier in food and beverage
>> convenience," Ms. Nooyi said.
>>
>> - Mehmood Khan, a former Mayo Clinic endocrinologist who heads
>> PepsiCo's nutrition group, said in an interview that it's outdated
>> to think that snacks are dry and beverages are wet.
>>
>> And, this may be my favorite:
>>
>> - Researchers who developed Tropolis said the texture has been
>> designed so it would flow out of the pouch openings
>>
>> Which is good because, I mean, consider the alternative. We laughed
>> so hard that I began to see spots. I had to consciously hold myself
>> up on my chair to keep from r-ing on the fl. Then, I started to feel
>> as though I were drowning. In twenty years, I wonder if we'll have
>> any language left that isn't based on flavor or texture, if it will
>> be possible to describe any object, event, or emotion without the
>> use of delicious terms like flaky or moist.
>>
>>
>>
>>
>> Johne Cook
>> | http://raygunrevival.com | http://authorculture.blogspot.com |
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>
>


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