Re: Lose the name...

"vimakefile" <me-/[email protected]> Thu, 07 Feb 2002 20:19:35 -0000
Newsgroups gmane.music.equipment.slimp3.user
Message-ID <[email protected]>
I meant to add:
   Slim Devices MusicPipe

(can't keep things straight between the shower and here...)

mike

ps -
There's also:
   Slim Devices MusicNet
   Slim Devices Mp3Net
   Slim Devices AudioNet 
   ...

but personally, I don't like the word 'net' for many reasons.
(Too generaic, the slimp3 needs a LAN specifically, you're not a peer 
music-sharing product, it reminds me of sandra bullock, etc...)

-----
mike robin
me-/[email protected]

--- In [email protected], "vimakefile" <vimakefile@y...> wrote:
> 
> I'd suggest using the company name (w/Slim) as a prefix and 
> follow with a descriptive product name rather than trying
> to combine them. (E.g., Microsoft Windows, Lotus Notes...)
> 
> I offer:
>     Slim Devices AudioPipe
>     Slim Devices Mp3Pipe
>     Slim Devices EtherAudio
> 
> (tm's, spaces and hyphens up to you and your lawyers...)
> 
> mike
> 
> --- In [email protected], Sean Adams <sadams@w...> wrote:
> > 
> > > Love the players, *hate* the name.  Has all the classic 
problems: 
> hard to
> > > read, hard to type, confusing to pronounce, doesn't really 
convey 
> any useful
> > > information...
> > 
> > I agree with you. Obviously, the "SliMP3" name was supposed ot be 
a 
> clever
> > play on words, but it didn't really work. I'll cc slimp3-users to 
> see if
> > anyone else has ideas.
> > 
> > The "mp3" part of "SliMP3" certainly makes it:
> >   - funny looking
> >   - hard to pronounce
> >   - limited to the MP3 codec
> > 
> > However, those simple three characters have such enormous 
> recoginition
> > that I couldn't resist making it part of the product name. For 
> example,
> > would you have the slightest clue what an "Audiotron" does, just 
> from the
> > name? I'll admit it sounds cool, but it could be absolutely 
> anything audio
> > related. At least SliMP3 gives you some idea.
> > 
> > The least drastic change I can think of would be to go with "Slim 
> MP3". I
> > don't think this name is ideal, by any means, but at least it 
> retains the
> > existing recognition of the SliMP3.
> > 
> > I think it was a mistake not to go with "Slim MP3" in the first
> > place.
> > 
> > > ...no sex appeal.  How good is being "slim"?  I keep reading it 
as
> > > "simp3" which is sort of like "wimp".  Another problem is that 
if 
> you
> > > are successful, you'll probably outgrow the name.
> > 
> > I am pretty happy with "Slim Devices", despite the fact that it's 
a 
> little
> > bit phalically-self-denegrating. Bill seems to have done okay with
> > "Microsoft".  :)
> > 
> > We haven't really developed the word "Slim" as our whole marketing
> > concept, but that was the original intent. "Slim" defines the 
> extreme of
> > thin computing - products which really leverage the power of other
> > machines on the Internet to provide them with their brains, 
storage,
> > higher-level comm protocols, etc.  It's also an obvious and 
unique 
> aspect
> > of the SliMP3's physical appearance. This wouldn't necessarily be 
> true of
> > future products, but it's a good tie-in to have whenever it's 
> possible.
> > 
> > > You might make invisible devices, nano devices, virtual 
devices, 
> no
> > > device at all devices.  Danny Hillis once told me that the name
> > > "Thinking Machines" was chosen because it represented an 
> unreachable
> > > goal.  Contrast something like "GigaByte Disks".
> > 
> > Thinking Machines is a great name.
> > 
> > > Why not use a name that's more like a stereo component name?  
> Here are some
> > > (bad?) ideas:
> > >
> > >     Audio/Digital
> > >     Adams   (Lots of high end audio has names like this)
> > 
> > I like my name just fine, but for some reason, naming the 
> product/company
> > after myself just didn't appeal to me. I agree with you though 
> names like
> > "McIntosh" and "Bang and Olufsen" have worked really well, and 
> there's
> > definitely something "high-endish" about using the founder's name.
> > 
> > >     Silicon Audio   (Well, Silicon Graphics eventually grew out 
> of this, but
> > >                      it worked at first, could use SAI as a 
> nickname.)
> > 
> > I'm sure that's taken, and we don't want to limit ourselves to 
> audio, by
> > any means. Still, that's a good name per se.
> > 
> > >     Omega Audio     (Omega is the last one you'll want...)
> > 
> > Almost anything greek/latin makes for a good product name, even 
if 
> you
> > just make up words and stick "us" and "um"  on the end...
> > 
> > "Slim Phonicus" (or something)
> > "Slimabo, Slimabas, Slimabat..." (j/k)
> > 
> > >     Audio Solutions
> > 
> > eh.
> > 
> > > You have to distinguish the product name from company name.
> > 
> > I'm not so sure. You can tie the product name to the company name 
in
> > varying degrees. eg:
> > 
> > Just make sure they sound good together, even if you normally 
only 
> refer
> > to the product name:
> > 
> > Sun Sparc, Apple Macintosh
> > 
> > Always prefix the company name to the official product name:
> > 
> > DisneyWorld, DisneyLand, DisneyTV, Disney Magazine, etc
> > 
> > Or, tightly integrate part of the company name with the product 
> name:
> > 
> > Big Mac, Egg McMuffin, McNuggets, etc
> > 
> > > I'm running out
> > > of ideas, but if I have any good ones, I'll send them along.
> > >
> > >     M-Player
> > >     Connected Deck
> > >     MP3 Deck            (Like a tape deck?)
> > >     Digital Deck
> > >     Digital 1
> > >     Alpha
> > >     X1
> > >
> > > You get the idea.
> > 
> > I'm still partial to doing something with a Slim prefix.
> > 
> > Sean


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