Re: Lose the name...

Me, I like SliMP3. It _is_ an MP3 device and it is a slim
device and a Slim Device.

The next device should be called SlimTV.

-dean

I'd suggest using the company name
(w/Slim) as a prefix and

follow with a descriptive product name rather than trying

to combine them. (E.g., Microsoft Windows, Lotus Notes...)

I offer:

Slim Devices AudioPipe

Slim Devices Mp3Pipe

Slim Devices EtherAudio

(tm's, spaces and hyphens up to you and your lawyers...)

mike

--- In [email protected], Sean Adams <sadams@w...> wrote:

>

> > Love the players, *hate* the name. Has all the classic
problems:

hard to

> > read, hard to type, confusing to pronounce, doesn't really
convey

any useful

> > information...

>

> I agree with you. Obviously, the "SliMP3" name was
supposed ot be a

clever

> play on words, but it didn't really work. I'll cc slimp3-users to

see if

> anyone else has ideas.

>

> The "mp3" part of "SliMP3" certainly makes
it:

> - funny looking

> - hard to pronounce

> - limited to the MP3 codec

>

> However, those simple three characters have such enormous

recoginition

> that I couldn't resist making it part of the product name. For

example,

> would you have the slightest clue what an "Audiotron"
does, just

from the

> name? I'll admit it sounds cool, but it could be absolutely

anything audio

> related. At least SliMP3 gives you some idea.

>

> The least drastic change I can think of would be to go with
"Slim

MP3". I

> don't think this name is ideal, by any means, but at least it

retains the

> existing recognition of the SliMP3.

>

> I think it was a mistake not to go with "Slim MP3" in
the first

> place.

>

> > ...no sex appeal. How good is being "slim"?
I keep reading it as

> > "simp3" which is sort of like "wimp".
Another problem is that if

you

> > are successful, you'll probably outgrow the name.

>

> I am pretty happy with "Slim Devices", despite the fact
that it's a

little

> bit phalically-self-denegrating. Bill seems to have done okay
with

> "Microsoft". :)

>

> We haven't really developed the word "Slim" as our
whole marketing

> concept, but that was the original intent. "Slim"
defines the

extreme of

> thin computing - products which really leverage the power of
other

> machines on the Internet to provide them with their brains,
storage,

> higher-level comm protocols, etc. It's also an obvious and
unique

aspect

> of the SliMP3's physical appearance. This wouldn't necessarily be

true of

> future products, but it's a good
tie-in to have whenever it's

possible.

>

> > You might make invisible
devices, nano devices, virtual devices,

no

> > device at all devices.
Danny Hillis once told me that the name

> > "Thinking Machines" was chosen because it
represented an

unreachable

> > goal. Contrast something like "GigaByte
Disks".

>

> Thinking Machines is a great name.

>

> > Why not use a name that's more like a stereo component
name?

Here are some

> > (bad?) ideas:

> >

> > Audio/Digital

> > Adams (Lots of high end
audio has names like this)

>

> I like my name just fine, but for some reason, naming the

product/company

> after myself just didn't appeal to me. I agree with you though

names like

> "McIntosh" and "Bang and Olufsen" have worked
really well, and

there's

> definitely something "high-endish" about using the
founder's name.

>

> > Silicon Audio (Well,
Silicon Graphics eventually grew out

of this, but

>
>
it worked at first, could use SAI as a

nickname.)

>

> I'm sure that's taken, and we don't want to limit ourselves to

audio, by

> any means. Still, that's a good name per se.

>

> > Omega Audio
(Omega is the last one you'll want...)

>

> Almost anything greek/latin makes for a good product name, even
if

you

> just make up words and stick "us" and "um"
on the end...

>

> "Slim Phonicus" (or something)

> "Slimabo, Slimabas, Slimabat..." (j/k)

>

> > Audio Solutions

>

> eh.

>

> > You have to distinguish the product name from company
name.

>

> I'm not so sure. You can tie the product name to the company name
in

> varying degrees. eg:

>

> Just make sure they sound good together, even if you normally
only

refer

> to the product name:

>

> Sun Sparc, Apple Macintosh

>

> Always prefix the company name to the official product name:

>

> DisneyWorld, DisneyLand, DisneyTV, Disney Magazine, etc

>

> Or, tightly integrate part of the company name with the product

name:

>

> Big Mac, Egg McMuffin, McNuggets, etc

>

> > I'm running out

> > of ideas, but if I have any good ones, I'll send them
along.

> >

> > M-Player

> > Connected Deck

> > MP3
Deck
(Like a tape deck?)

> > Digital Deck

> > Digital 1

> > Alpha

> > X1

> >

> > You get the idea.

>

> I'm still partial to doing something with a Slim prefix.

>

> Sean

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