Re: Advertising in RSS feeds

On 22/10/2004 14:45, Julian Bond wrote:
> Ian Davis <[email protected]> wrote:
> 
>>A problem with RSS advertising is that the primary use case for RSS
>>content is aggregation and storage for long periods.
> 
> 
> No it isn't ;-) It's for immediate display in a reader's browser. 
> Tomorrow it will be gone. Personally I store feeds I read for a month. 
> It's very rare for me to search back through them.
> 
> But then there's technorati, daypop, topix et al.

Maybe I shouldn't have said 'primary' but said 'important' instead.

>>Advertisers
>>generally pay on a per-click basis and will have a set budget for an
>>advertising campaign. Putting the ad in content means that the ad can
>>persist in an aggregator's database long after the campaign budget has
>>been used up. Getting bills for 12 month old campaigns is likely to
>>annoy any advertiser.
> 
> 
> Per-click is certainly still around. But increasingly we're seeing timed 
> models. RSS would just be a new model. $XXX.XX for your ad to be 
> inserted into our RSS feeds for one week.

But this would still need to the incentive for feed readers to display 
any advertising. With a fixed cost there's less to share.

>>This would
>>work if there was a mechanism for the RSS publisher to share some of the
>>advertising revenue with the aggregators and feedreaders.
> 
> 
> Now we're talking. I feel sure Marc Canter would have something to say 
> about this. He'd probably call it OpenListings. That one is potentially 
> very big, but it wasn't what I had in mind here.

I'm pretty sure he'd think it was coolio. Marc are you there?

> All I want to do is to make a bit of money by inserting an ad into the 
> feed in exactly the same way we would insert it into a daily or monthly 
> newsletter. But I want to do it in a way that doesn't piss everybody 
> off.

Don't piss me off by mixing content and advertising into one lump:)

Ian



 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/rss-dev/

<*> To unsubscribe from this group, send an email to:
    [email protected]

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/