Re: Advertising in RSS feeds

Hello,

On 10/22/2004 05:51 AM, Julian Bond wrote:
> It's seems to me that advertising in RSS feeds is inevitable and it's 
> increasing. So rather than condemn it, does anyone have opinions on what 
> is the most acceptable and unobtrusive approach that still works as 
> advertising? And noting that we all hated web advertising until well 
> targeted short text ads appeared.
> 
> Some possible approaches:-
> 1 Add a line to the bottom of every item's <description> eg Engadget, 
> weblogs .inc
> 2 Add a line to the top of every item's <description>
> 3 Add a dummy item that changes every day.
> 4 Add a dummy item that changes on every feed request eg Newsisfree
> 5 As above but with web hosted graphics
> 
> I like 1) and 3) because I've noticed that I don't unsub from feeds with 
> them in and they don't irritate me too much.

I think all your proposals present viability implications either because 
they are easy to scrap or too annoying for the users.

Since these days most performance oriented advertisers pay per click, my 
suggestion is just to change the link URL of all items to an address 
with an encrypted value that would be used by a server to either present 
an intermediate ad page before proceeding to the content page according 
to frequency capping parameters or just redirect to the real content 
page directly.

I am sure that some site users will be annoyed, so I advise warning them 
before starting doing this.

-- 

Regards,
Manuel Lemos

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