CPA - how to take action?

Can anyone here possibly enlighten me as to the current mechanisms available
to take CPA offenders to task (and possibly more)

The latest scourge comes from the "S.A. Consumer Initiative".  To date both
Samsung and Pick-n-Pay have "given/sold" or were robbed of my uniquely
identifiable email addresses that I used to sign up exclusively for the
specific two companies mentioned.

I phoned them a few days ago and asked to speak to the person that buys data
for marketing, and they stepped right into the trap and the guy (Siskele)
confirmed that he is the data buyer (I suppose he thought I wanted to buy
from him).  He quickly transfered to Simone who could not explain why they
have data given exclusively to Samsung.

This morning the same spam arrives but now addressed to the Pick n Pay
unique address.

Got a call from Roxy Jacobs @ Cell Direct the other morning, claiming that I
had been chosen to receive a special promotion (hahaha, how lucky can one
be!).  So I asked her for her details and she passed me on to her manager.
Sharon Manager refused to give me her surname, after some pressure provided
the company number 021-001-7449, and then she said that they receive data
from the 'south african data providers'.  So I quizzed her about that, and
she eventually said that they buy the data from ITC.  Now, I understand the
process of refreshing info for existing contacts with ITC, so it's also a
suspect explanation.  She could not tell me on which account application I
had ticked the "yes" box to receive marketing info, after she suggested that
I did tick the opt-in box somewhere on an account application.

Sharon then said I must log onto the DMASA website and enter my details into
the DNC database.  I responded that that is not the official DNC database
and the DMASA has proven that they are not trustworthy with this data (and
it's a serious conflict of interests for them anyway!).  She promised that
she will remove my name from their database immediately though. (which
turned out to be false subsequently)

I must believe that these people all know the CPA, yet they choose to simply
ignore it and continue their operations.

What is the state of CPA action at this stage?  Who is guilty if I were to
give my data to another entity? Me, they or both of us?  And finally, is
this ICASA's baby or some other entity?

regards

Roland Giesler

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