people don't even know Apple in India
Arun Mehta <[email protected]> Tue, 31 May 2016 10:35:43 +0530
| Newsgroups | gmane.org.telecom.india-gii |
|---|---|
| Message-ID | <CAHk29vTCjo=Q-Tn=bvLb_eK+eGZXkVDXwqeQmSEhsEayyZnwKg@mail.gmail.com> |
--===============5388182284467803390== Content-Type: multipart/alternative; boundary=001a11447dd462ce9a05341c54b0 --001a11447dd462ce9a05341c54b0 Content-Type: text/plain; charset=UTF-8 I believe Steve Jobs tried India, and gave up totally within a few weeks. No doubt Cook will show more staying power, but I think this is a bit late for Apple to make much of a dent. What do you think? warmly, Arun http://www.ndtv.com/india-news/tim-cooks-india-visit-gives-apple-little-to-cheer-about-for-now-1409466 "In India, carriers in general sell virtually no phones and it is out in retail - and retail is many, many different small shops," Cook told analysts recently. "Because smartphones there are low-end, primarily because of the network and the economics, the market potential has not been as great," added Cook, likening India to the Chinese market 7-10 years ago. ... With per capita income of $1,570 as of 2014 and the average smartphone selling for less than $90, a third of the global average, India's market growth is predominantly led by cheaper phones. High-end smartphones - costing from $300 - make up only 6 percent of the market, or just 6 million units, according to Morgan Stanley. ... Apple's brand awareness ranks 10th in India, trailing Samsung, Sony, Blackberry and some local rivals. Almost half of respondents in a Morgan Stanley survey said they do not know Apple. --001a11447dd462ce9a05341c54b0 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable <div dir=3D"ltr"><div><font color=3D"#333333" face=3D"Roboto, sans-serif"><= span style=3D"font-size:16px;line-height:24px">I believe Steve Jobs tried I= ndia, and gave up totally within a few weeks. No doubt Cook will show more = staying power, but I think this is a bit late for Apple to make much of a d= ent. What do you think?</span></font></div><div><font color=3D"#333333" fac= e=3D"Roboto, sans-serif"><span style=3D"font-size:16px;line-height:24px">wa= rmly,</span></font></div><div><font color=3D"#333333" face=3D"Roboto, sans-= serif"><span style=3D"font-size:16px;line-height:24px">Arun</span></font></= div><div><font color=3D"#333333" face=3D"Roboto, sans-serif"><span style=3D= "font-size:16px;line-height:24px"><a href=3D"http://www.ndtv.com/india-news= /tim-cooks-india-visit-gives-apple-little-to-cheer-about-for-now-1409466">h= ttp://www.ndtv.com/india-news/tim-cooks-india-visit-gives-apple-little-to-c= heer-about-for-now-1409466</a></span></font><br></div><span style=3D"color:= rgb(51,51,51);font-family:Roboto,sans-serif;font-size:16px;line-height:24px= ">"In India, carriers in general sell virtually no phones and it is ou= t in retail - and retail is many, many different small shops," Cook to= ld analysts recently. "Because smartphones there are low-end, primaril= y because of the network and the economics, the market potential has not be= en as great," added Cook, likening India to the Chinese market 7-10 ye= ars ago.</span><br style=3D"color:rgb(51,51,51);font-family:Roboto,sans-ser= if;font-size:16px;line-height:24px">...<br style=3D"color:rgb(51,51,51);fon= t-family:Roboto,sans-serif;font-size:16px;line-height:24px"><span style=3D"= color:rgb(51,51,51);font-family:Roboto,sans-serif;font-size:16px;line-heigh= t:24px">With per capita income of $1,570 as of 2014 and the average smartph= one selling for less than $90, a third of the global average, India's m= arket growth is predominantly led by cheaper phones. High-end smartphones -= costing from $300 - make up only 6 percent of the market, or just 6 millio= n units, according to Morgan Stanley.</span><br style=3D"color:rgb(51,51,51= );font-family:Roboto,sans-serif;font-size:16px;line-height:24px"><span styl= e=3D"color:rgb(51,51,51);font-family:Roboto,sans-serif;font-size:16px;line-= height:24px">...</span><br style=3D"color:rgb(51,51,51);font-family:Roboto,= sans-serif;font-size:16px;line-height:24px"><span style=3D"color:rgb(51,51,= 51);font-family:Roboto,sans-serif;font-size:16px;line-height:24px">Apple= 9;s brand awareness ranks 10th in India, trailing Samsung, Sony, Blackberry= and some local rivals. Almost half of respondents in a Morgan Stanley surv= ey said they do not know Apple.</span><br style=3D"color:rgb(51,51,51);font= -family:Roboto,sans-serif;font-size:16px;line-height:24px"></div> --001a11447dd462ce9a05341c54b0-- --===============5388182284467803390== Content-Type: text/plain; charset="us-ascii" MIME-Version: 1.0 Content-Transfer-Encoding: 7bit Content-Disposition: inline _______________________________________________ India-gii mailing list India-gii-IAPFreCvJWP2/[email protected] https://lists.india-gii.org/mailman/listinfo/india-gii --===============5388182284467803390==--