people don't even know Apple in India

Arun Mehta <[email protected]> Tue, 31 May 2016 10:35:43 +0530
Newsgroups gmane.org.telecom.india-gii
Message-ID <CAHk29vTCjo=Q-Tn=bvLb_eK+eGZXkVDXwqeQmSEhsEayyZnwKg@mail.gmail.com>
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I believe Steve Jobs tried India, and gave up totally within a few weeks.
No doubt Cook will show more staying power, but I think this is a bit late
for Apple to make much of a dent. What do you think?
warmly,
Arun
http://www.ndtv.com/india-news/tim-cooks-india-visit-gives-apple-little-to-cheer-about-for-now-1409466
"In India, carriers in general sell virtually no phones and it is out in
retail - and retail is many, many different small shops," Cook told
analysts recently. "Because smartphones there are low-end, primarily
because of the network and the economics, the market potential has not been
as great," added Cook, likening India to the Chinese market 7-10 years ago.
...
With per capita income of $1,570 as of 2014 and the average smartphone
selling for less than $90, a third of the global average, India's market
growth is predominantly led by cheaper phones. High-end smartphones -
costing from $300 - make up only 6 percent of the market, or just 6 million
units, according to Morgan Stanley.
...
Apple's brand awareness ranks 10th in India, trailing Samsung, Sony,
Blackberry and some local rivals. Almost half of respondents in a Morgan
Stanley survey said they do not know Apple.

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<div dir=3D"ltr"><div><font color=3D"#333333" face=3D"Roboto, sans-serif"><=
span style=3D"font-size:16px;line-height:24px">I believe Steve Jobs tried I=
ndia, and gave up totally within a few weeks. No doubt Cook will show more =
staying power, but I think this is a bit late for Apple to make much of a d=
ent. What do you think?</span></font></div><div><font color=3D"#333333" fac=
e=3D"Roboto, sans-serif"><span style=3D"font-size:16px;line-height:24px">wa=
rmly,</span></font></div><div><font color=3D"#333333" face=3D"Roboto, sans-=
serif"><span style=3D"font-size:16px;line-height:24px">Arun</span></font></=
div><div><font color=3D"#333333" face=3D"Roboto, sans-serif"><span style=3D=
"font-size:16px;line-height:24px"><a href=3D"http://www.ndtv.com/india-news=
/tim-cooks-india-visit-gives-apple-little-to-cheer-about-for-now-1409466">h=
ttp://www.ndtv.com/india-news/tim-cooks-india-visit-gives-apple-little-to-c=
heer-about-for-now-1409466</a></span></font><br></div><span style=3D"color:=
rgb(51,51,51);font-family:Roboto,sans-serif;font-size:16px;line-height:24px=
">&quot;In India, carriers in general sell virtually no phones and it is ou=
t in retail - and retail is many, many different small shops,&quot; Cook to=
ld analysts recently. &quot;Because smartphones there are low-end, primaril=
y because of the network and the economics, the market potential has not be=
en as great,&quot; added Cook, likening India to the Chinese market 7-10 ye=
ars ago.</span><br style=3D"color:rgb(51,51,51);font-family:Roboto,sans-ser=
if;font-size:16px;line-height:24px">...<br style=3D"color:rgb(51,51,51);fon=
t-family:Roboto,sans-serif;font-size:16px;line-height:24px"><span style=3D"=
color:rgb(51,51,51);font-family:Roboto,sans-serif;font-size:16px;line-heigh=
t:24px">With per capita income of $1,570 as of 2014 and the average smartph=
one selling for less than $90, a third of the global average, India&#39;s m=
arket growth is predominantly led by cheaper phones. High-end smartphones -=
 costing from $300 - make up only 6 percent of the market, or just 6 millio=
n units, according to Morgan Stanley.</span><br style=3D"color:rgb(51,51,51=
);font-family:Roboto,sans-serif;font-size:16px;line-height:24px"><span styl=
e=3D"color:rgb(51,51,51);font-family:Roboto,sans-serif;font-size:16px;line-=
height:24px">...</span><br style=3D"color:rgb(51,51,51);font-family:Roboto,=
sans-serif;font-size:16px;line-height:24px"><span style=3D"color:rgb(51,51,=
51);font-family:Roboto,sans-serif;font-size:16px;line-height:24px">Apple&#3=
9;s brand awareness ranks 10th in India, trailing Samsung, Sony, Blackberry=
 and some local rivals. Almost half of respondents in a Morgan Stanley surv=
ey said they do not know Apple.</span><br style=3D"color:rgb(51,51,51);font=
-family:Roboto,sans-serif;font-size:16px;line-height:24px"></div>

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