Re: Tabling & workshops @ festivals & fairs, & web site design, marketing

"Carfree City, USA" <carfreecity-/[email protected]> Sun, 23 May 2004 14:52:37 -0700
Newsgroups gmane.politics.activism.buildacarfreecity
Message-ID <005301c44110$45cf6b40$ecc5180a@carfree>
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colin

i checked the site out using lynx and it works fine.  the only thing that d=
oesn't work is the database, the javascript doesn't work- only html

i also checked out the apollo alliance website and i don't think that they =
would go for our project.  i was reading their strategies and they mention =
going "whole hog" for hybrid vehicles and fuel cell technology- i don't kno=
w if they would endorse our ideas.

best

d

  ----- Original Message -----=20
  From: Colin Leath=20
  To: Carfree City, USA ; cfn ; bacfc=20
  Sent: Friday, May 21, 2004 4:34 PM
  Subject: [BuildaCarFreeCity] Tabling & workshops @ festivals & fairs, & w=
eb site design, marketing


  I've decided to crosspost this to=20
  http://groups.yahoo.com/group/BuildaCarFreeCity
  and
  http://lists.riseup.net/www/info/carfree_network

  The most network-relevant parts are about ideas for
  getting out to street fairs and festivals, further
  down in the email after 'OK'. (and also at the very
  end).=20

  It _would_ be more respectful to you all to break this
  apart--

  The first part is about web design in general and of
  Carfreecity.us in particular (to David Ceaser).

  This was provoked by planning to represent
  carfreecity.us, worldcarfree.net, carfreeuniverse.org
  at http://hopedance.org/new/greenfest.html
  -----------------------------------

  Great-
  Your laptop idea is awesome (I wonder how long it
  would have taken to dawn on me)--I'm now trying to
  make it happen.

  David- I really want to help, but it is hard to get
  excited about promoting the site with its current
  color scheme... I can't believe Matt would approve. I
  don't think it looks professional at this point.

  If you're going to play with funky colors at least
  give me and others the option of displaying the site
  in colors we like.

  I did this for one of my sites at:
  http://experienceart.org/cleath/about

  If you're in doubt, use the default browser colors or
  something close-- like at http://carfreeuniverse.org.

  Black on white or off white is the standard for good
  reason (ask microsoft research, personally I like the
  reverse for CRTs).

  Familiarize yourself with web site design guidelines
  like at:

  http://www.useit.com/alertbox/9605.html
  and
  http://philip.greenspun.com/panda/

  Above all, test your site for accessiblity -- does it
  work on text browsers
  (http://www.delorie.com/web/lynxview.html)?=20

  Remember, disabled (blind) & elderly are a key part
  part of our audience. Above all it should be readable!
  Does it work if people increase the font size? Does it
  work in Mozilla and IE (and opera, etc).

  Red text is not easy to read, and if I'm using it on a
  display outside on a sunny day, that won't help
  either.

  Ok,

  Second, and I mean to write carfree_network about
  this, we/you should probably look at making a list of
  festivals (earthday, http://greenfestivals.org) to
  have booths at and have ideas of how to have
  professional-looking booths. (I see on you already
  have this in mind)

  I'm planning to get some stuff from carbusters...(like
  stickers and maybe a poster) but pro-carfreecity /
  pro-pedestrian city design stuff is so much better
  (and more beautiful and inspiring).

  In addition, many of these festivals / conventions
  have opportunities for workshops. With a projector and
  a good slide set (like Randy's of Morroco), or simply
  a web connection and lcd projector, and connection to
  Carfree.com, we could put on a workshop on Carfree /
  pedestrian-friendly cities and transitioning to them
  from the way things are now.

  Having books to sell and to display is also a help.
  (do you have any to send down?)

  I'd really like to have a big carfreecity.us poster
  for a backdrop along the lines of your current start
  page: http://carfreecity.us

  however, I don't really like the illustration on the
  right (it could be much more compelling). Perhaps it
  would be better to use real photographs?


  I really want to thank you--It is partly / hugely due
  to your and Gus' leadership and big dreaming that we
  all can get out to our various festivals and street
  fairs and sell something positive... And I think you'd
  be wise to play upon / make something of the effect of
  advertising the carfreecity.us concept on local
  planning departments and communities that are at least
  somewhat aware of the car problem (like here).

  BTW, I've started a topic on carfreeuniverse to
  collect things I (and others) find related to this
  whole concept of marketing...(topic name: "media
  campaign / propaganda").=20

  http://carfreeuniverse.org/s/media%20campaign%20%5C%20propaganda

  Colin
  http://carfreeuniverse.org
  San Luis Obispo, CA, USA

  PS: I really think we should look into getting
  Carfreecity.us / World Carfree Network listed with=20

  http://www.apolloalliance.org/

  Found by following links from
  https://secure.ctsg.com/ourfuture/moveonregister2004/

  Do any of you want to take the lead in that?


  David / everyone,
  Any Ideas for a good backdrop / poster for a
  carfreecity display by June 3? there's a kinko's in
  town.=20

        Yahoo! Groups Sponsor=20
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<DIV><FONT face=Arial size=2>colin</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=Arial size=2>i checked the site out using lynx and it works 
fine.&nbsp; the only thing that doesn't work is the database, the javascript 
doesn't work- only html</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=Arial size=2>i also checked out the apollo alliance website and 
i don't think that they would go for our project.&nbsp; i was reading their 
strategies and they mention going "whole hog" for hybrid vehicles and fuel cell 
technology- i don't know if they would endorse our ideas.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=Arial size=2>best</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=Arial size=2>d</FONT></DIV>
<DIV>&nbsp;</DIV>
<BLOCKQUOTE 
style="BORDER-LEFT: #000000 2px solid; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px; PADDING-LEFT: 5px; PADDING-RIGHT: 0px">
  <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
  <DIV 
  style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B> 
  <A href="mailto:[email protected]" [email protected]>Colin Leath</A> </DIV>
  <DIV style="FONT: 10pt arial"><B>To:</B> <A href="mailto:[email protected]" 
  [email protected]>Carfree City, USA</A> ; <A 
  href="mailto:carfree_network-3hfIC0tI0F+k/[email protected]" 
  title=carfree_network-3hfIC0tI0F+k/[email protected]>cfn</A> ; <A 
  href="mailto:[email protected]" 
  [email protected]>bacfc</A> </DIV>
  <DIV style="FONT: 10pt arial"><B>Sent:</B> Friday, May 21, 2004 4:34 PM</DIV>
  <DIV style="FONT: 10pt arial"><B>Subject:</B> [BuildaCarFreeCity] Tabling 
  &amp; workshops @ festivals &amp; fairs, &amp; web site design, 
marketing</DIV>
  <DIV><BR></DIV><TT>I've decided to crosspost this to <BR><A 
  href="http://groups.yahoo.com/group/BuildaCarFreeCity">http://groups.yahoo.com/group/BuildaCarFreeCity</A><BR>and<BR><A 
  href="http://lists.riseup.net/www/info/carfree_network">http://lists.riseup.net/www/info/carfree_network</A><BR><BR>The 
  most network-relevant parts are about ideas for<BR>getting out to street fairs 
  and festivals, further<BR>down in the email after 'OK'. (and also at the 
  very<BR>end). <BR><BR>It _would_ be more respectful to you all to break 
  this<BR>apart--<BR><BR>The first part is about web design in general and 
  of<BR>Carfreecity.us in particular (to David Ceaser).<BR><BR>This was provoked 
  by planning to represent<BR>carfreecity.us, worldcarfree.net, 
  carfreeuniverse.org<BR>at <A 
  href="http://hopedance.org/new/greenfest.html">http://hopedance.org/new/greenfest.html</A><BR>-----------------------------------<BR><BR>Great-<BR>Your 
  laptop idea is awesome (I wonder how long it<BR>would have taken to dawn on 
  me)--I'm now trying to<BR>make it happen.<BR><BR>David- I really want to help, 
  but it is hard to get<BR>excited about promoting the site with its 
  current<BR>color scheme... I can't believe Matt would approve. I<BR>don't 
  think it looks professional at this point.<BR><BR>If you're going to play with 
  funky colors at least<BR>give me and others the option of displaying the 
  site<BR>in colors we like.<BR><BR>I did this for one of my sites at:<BR><A 
  href="http://experienceart.org/cleath/about">http://experienceart.org/cleath/about</A><BR><BR>If 
  you're in doubt, use the default browser colors or<BR>something close-- like 
  at <A 
  href="http://carfreeuniverse.org.">http://carfreeuniverse.org.</A><BR><BR>Black 
  on white or off white is the standard for good<BR>reason (ask microsoft 
  research, personally I like the<BR>reverse for CRTs).<BR><BR>Familiarize 
  yourself with web site design guidelines<BR>like at:<BR><BR><A 
  href="http://www.useit.com/alertbox/9605.html">http://www.useit.com/alertbox/9605.html</A><BR>and<BR><A 
  href="http://philip.greenspun.com/panda/">http://philip.greenspun.com/panda/</A><BR><BR>Above 
  all, test your site for accessiblity -- does it<BR>work on text 
  browsers<BR>(<A 
  href="http://www.delorie.com/web/lynxview.html)?">http://www.delorie.com/web/lynxview.html)?</A> 
  <BR><BR>Remember, disabled (blind) &amp; elderly are a key part<BR>part of our 
  audience. Above all it should be readable!<BR>Does it work if people increase 
  the font size? Does it<BR>work in Mozilla and IE (and opera, etc).<BR><BR>Red 
  text is not easy to read, and if I'm using it on a<BR>display outside on a 
  sunny day, that won't help<BR>either.<BR><BR>Ok,<BR><BR>Second, and I mean to 
  write carfree_network about<BR>this, we/you should probably look at making a 
  list of<BR>festivals (earthday, <A 
  href="http://greenfestivals.org)">http://greenfestivals.org)</A> to<BR>have 
  booths at and have ideas of how to have<BR>professional-looking booths. (I see 
  on you already<BR>have this in mind)<BR><BR>I'm planning to get some stuff 
  from carbusters...(like<BR>stickers and maybe a poster) but pro-carfreecity 
  /<BR>pro-pedestrian city design stuff is so much better<BR>(and more beautiful 
  and inspiring).<BR><BR>In addition, many of these festivals / 
  conventions<BR>have opportunities for workshops. With a projector and<BR>a 
  good slide set (like Randy's of Morroco), or simply<BR>a web connection and 
  lcd projector, and connection to<BR>Carfree.com, we could put on a workshop on 
  Carfree /<BR>pedestrian-friendly cities and transitioning to them<BR>from the 
  way things are now.<BR><BR>Having books to sell and to display is also a 
  help.<BR>(do you have any to send down?)<BR><BR>I'd really like to have a big 
  carfreecity.us poster<BR>for a backdrop along the lines of your current 
  start<BR>page: <A 
  href="http://carfreecity.us">http://carfreecity.us</A><BR><BR>however, I don't 
  really like the illustration on the<BR>right (it could be much more 
  compelling). Perhaps it<BR>would be better to use real 
  photographs?<BR><BR><BR>I really want to thank you--It is partly / hugely 
  due<BR>to your and Gus' leadership and big dreaming that we<BR>all can get out 
  to our various festivals and street<BR>fairs and sell something positive... 
  And I think you'd<BR>be wise to play upon / make something of the effect 
  of<BR>advertising the carfreecity.us concept on local<BR>planning departments 
  and communities that are at least<BR>somewhat aware of the car problem (like 
  here).<BR><BR>BTW, I've started a topic on carfreeuniverse to<BR>collect 
  things I (and others) find related to this<BR>whole concept of 
  marketing...(topic name: "media<BR>campaign / propaganda"). <BR><BR><A 
  href="http://carfreeuniverse.org/s/media%20campaign%20%5C%20propaganda">http://carfreeuniverse.org/s/media%20campaign%20%5C%20propaganda</A><BR><BR>Colin<BR><A 
  href="http://carfreeuniverse.org">http://carfreeuniverse.org</A><BR>San Luis 
  Obispo, CA, USA<BR><BR>PS: I really think we should look into 
  getting<BR>Carfreecity.us / World Carfree Network listed with <BR><BR><A 
  href="http://www.apolloalliance.org/">http://www.apolloalliance.org/</A><BR><BR>Found 
  by following links from<BR><A 
  href="https://secure.ctsg.com/ourfuture/moveonregister2004/">https://secure.ctsg.com/ourfuture/moveonregister2004/</A><BR><BR>Do 
  any of you want to take the lead in that?<BR><BR><BR>David / everyone,<BR>Any 
  Ideas for a good backdrop / poster for a<BR>carfreecity display by June 3? 
  there's a kinko's in<BR>town. <BR></TT><BR>





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