Re: EARTH MEANDERS: Viva la Earth Revolution! A Sustainable Future by All Mea...
[email protected] Sun, 30 Jan 2005 11:48:55 EST
| Newsgroups | gmane.technology.sustainable.ecobalance |
|---|---|
| Message-ID | <[email protected]> |
RE: Viva la Earth Revolution! A Sustainable Future by All Means Necessary by
Dr. Glen Barry
http://www.environmentalsustainability.info/
Dear Glen,
I agree with everything you said here--a lucid analysis of our global plight,
and of the drastic, revolutionary steps necessary if humanity is to have any
future other than mass extinction and Gaiacide.
Everything, that is, except your allowance for the possibility of violence.
This I oppose resolutely, not only on moral principle (ahimsa) but for
pragmatic reasons as well. As Isaac Asimov put it quite simply, "Violence is the last
refuge of the incompetent."
Glomart, our common enemy (short for Global Market Economy), is a
hydra-headed monster, rooted in greed, ignorance, and denial. If you lop off one head,
ten others sprout up, all armed to the teeth. But in order to vanquish such a
monster--the very Cancer of the Earth--we first need to understand its true
nature.
As Bob Marley says (quoting St. Paul), "I and I no come to fight flesh and
blood/But spiritual wickedness in high and low places."
Glomart is *not* flesh and blood, even though it is driven by flesh and blood
human beings like Bush, Cheney, the Haliburton and Monsanto boards of
directors, etc. But Glomart itself is pure information--a complex (mal-)adaptive
system based on the simple arithmetical logic of money alone--More is Always
Better; therefore To Be is to Buy, What's Mine is not Yours, and The Bottom Line is
the Bottom Line. And that's it--the whole Glomart system is based on these
simple tautological premises.
And therein lies the problem: an arithmetical logic of maximization and
privatization is fundamentally incompatible with a finite and deeply interconnected
world. Under Glomart logic, nothing has value until it has a price. Hence
forests have no value until they become board feet; people have no value until
they become cheap labor or--if they can afford an education--"human capital";
farmland no value until it is converted to monocultural cash crops; wetlands no
value until drained to form parking lots and malls; nature no value until
transformed into commodities. And since more is always better, whoever exploits
Gaia most ruthlessly and efficiently wins the game, regardless of ecological and
social costs (which are always externalized). Hence, today, as the intrinsic
infinite-growth logic of Glomart bumps up against the finite limits of Gaia,
we spiral downward into a hideous, violent, global feeding frenzy on what
remains of Gaia's once-abundant resources.
So how can we best disable and neutralize this "spiritual wickedness in high
and low places" of which the pernicious Bush regime is merely the most visible
symptom, not the root cause?
Again, if I had a good answer, I would have already claimed my Nobel Prize. I
don't.
But here is my general suggestion: Since money is the lifeblood of Glomart,
its sine qua non, we need to start with a clear understanding of money, so that
we can effectively choke off the lifelines of Glomart (cash flow and debt)
and redirect these resources to healing Gaia.
What, then, is money? A transform of information about value. The way we
spend or invest it reflects our true values and desires--what we REALLY want,
despite our professed ideals.
And therein lies the problem: we are all addicts; we all want more and more
fancy stuff, just like the CEOs of Monsanto and Haliburton, and we never feel
safe until we have even more; an infinite regress which, if anything, becomes
even more addictive, the more you have. Glomart takes full advantage of our
innate greed and insecurity, of course, by nurturing our addictions 27/7 with
ceaseless advertising, all of which reinforces the same basic message: More is
Always Better, You Are What you Own. And we fall for it--again and again.
So the roots of Haliburton, Monsanto, and the Bush regime--the roots of
Glomart--are in each of us, every time we pull out our wallets.
So what can we do instead?
Here's one idea. I call it "The Quiet Revolution." It would consist, very
simply, of a publicity campaign--an ad campaign very much emulating the most
insidious tactics of Madison Avenue or the Bush Election Machine--only this one
would be (ideally) self-validating and self-replicating. In other words, I
propose to fight Glomart with its own weapon--its appeal to our wallets. Here's
how it might work:
Imagine an ad campaign built around three themes: Good Buy, Good Work, and
Good Will.
The general slogan would be (something like) "What is best for Gaia is also
best for You and Me"
The Good Buy ("Good Bye to Glomart") campaign would come first. That is, we
create a collaborative fundraising campaign for all Gaia-friendly nonprofits
(who always are looking for fundraising ideas!) that consists of the usual
promotional paraphernalia--coffee mugs, buttons, bumper stickers, tee shirts, etc.
all sporting a Gaia Image and Logo, along with a message like "Join the Quiet
Revolution: Buy Organic" or "Join the Quiet Revolution: Recycle Everything! "
or "Join the Quiet Revolution: Go Solar"--depending on the context (and on the
particular cause promoted by the Gaia-friendly nonprofit with whom we are
collaborating). Couple this with a snappy website, and a DVD demonstrating the
economic logic of the Quiet Revolution: that every time we spend money on Gaian
(i.e. local, organic, recycled, or renewable) commodities rather than Glomart
commodities, we make it easier and more cost effective for everyone else to do
likewise. The next step is to get merchants themselves to buy into promoting
the Quiet Revolution, so that more local Gaia-friendly food markets,
restaurants, etc. could compete more effectively with the big Glomart chains.
Follow this up with a Good Work campaign, encouraging college students and
other jobseekers to "Join the Quiet Revolution" by choosing to work for more
Gaia-friendly employers whenever possible. One would need to develop a good
rating system for employment prospects, to facilitate such choices. But we would
seek not only to channel prospective employees to more Gaian employers, but also
to change the very concept of "employment" by *creating* work within
community-run organic gardening cooperatives, etc.
While all this is going on, we could get faith communities on board by
including a commitment to Good Will--above all, to total nonviolence, but also a
commitment to promoting mediation, negotiation, active citizenship, and public
education as a substitute for hostility or confrontation, whenever possible, in
resolving environmental disputes. Good Will could also embrace concepts like
the Mustardseed Project--a plan to encourage faith communities to create
equal-contribution mutual funds for allowing their members to install solar panels,
insulation, and other Gaia-friendly innovations in their homes, and to
encourage them to create mutual support networks for organic gardening and local
cooperatives.
All three themes of the Quiet Revolution--Good Buy, Good Work, and Good
Will--would be aggressively promoted through media outlets, educational materials
for the schools, speaker series, etc. and all the Gaia-friendly nonprofits and
for-profit enterprises would find it in their best interest to jump on the
Quiet Revolution bandwagon.
Yet for all that, it would still be a revolution--outwardly innocuous and
cuddly, while inwardly subversive: each dollar spent on a Gaia-friendly
alternative is a dollar denied to Glomart. Multiply that by the billions of consumer
dollars that flow through the US economy alone, and you can see the potential
economic impact if it caught on. Pretty soon the captains of Glomart would be
falling all over themselves to join the Quiet Revolution as well--but we'd have
their number, well publicized on our websites, working in close collaboration
with all the nonprofits who make scrutinizing corporate environmental behavior
their main business. Hence the Quiet Revolution could lead directly, where
necessary, to strategic boycotts and Satyagraha campaigns against entrenched
evil regimes like Bush & Co. (Imagine yet another bumper-sticker: "Join the Quiet
Revolution: Withhold War Taxes")
It may or may not work, but it's the best idea I've had yet for catalyzing
the spontaneous remission of the Cancer of the Earth...And the best thing about
it is, it is invitational and empowering, rather than finger-pointing and
demoralizing. Winning people over to a Quiet Revolution would always involve three
steps: (1) the Wake Up Call (Some dramatic illustration of how bad things
really are on Earth and hence the urgency of change); (2) Profiles of Gaian
Visionaries (What good people are doing, right now, to pave the way to a Gaian
future) and (3) the Quiet Revolution (What you and I can do, starting this very
moment, every time we take out our wallet, to become part of the solution).
Best wishes,
Tom